OneSignal vs Privy Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

OneSignal Privy
Starts at $19/mo $24/mo
Number of plans 4 2
Free plan
Free trial
Pricing model usage-based usage-based

Free

$0/mo
  • 10,000/mo Free Email Sends
  • Unlimited Mobile Push Sends
  • Basic Analytics & Automation
  • Basic Marketing Capabilities
  • MCP and OneSignal AI (Beta)

Growth

$19/mo
  • Unlimited In-App Messaging
  • Improved Analytics & Automation
  • Improved Marketing Capabilities
  • Enterprise Integrations
  • Permission Management

Professional

Custom
  • 24/7 Prioritized Support
  • Advanced Marketing Capabilities
  • Advanced Permission Management
  • Personalized Platform Implementation
  • SMS & RCS Messaging

Enterprise

Custom
  • Unlimited Personalization & Automation
  • Dedicated Success Manager
  • Security/Legal Package & SLA
  • Frequency Capping
  • 2-Year Reporting History

Email

$30/mo
  • Only pay for mailable contacts
  • Send unlimited emails
  • Email and SMS campaigns
  • Advanced pop-up design and targeting
  • Email & live chat support
  • Email and SMS automations
  • Advanced targeting and segmentation
  • 3rd-party integrations
  • Unlimited email sends
  • Advanced reporting

Pop-ups & Displays only

$24/mo
  • Extensive template library
  • Landing pages
  • Embedded forms
  • A/B testing
  • Spin-to-Win
  • Cart savers and cross-sell pop-ups
  • Multi-Step and Quizzes
  • Exit intent pop-ups

OneSignal vs Privy FAQ

Which one is cheaper?
OneSignal starts lower at $19/mo, compared to $24/mo for Privy.
Can I use either one for free?
OneSignal has a free plan. Privy doesn't — though they do offer a free trial.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. OneSignal: They're the accessible mid-market option in the customer engagement/push notification space — cheaper than Braze or Iterable by a wide margin, but more capable than bare-bones alternatives like Pusher. They're clearly hunting product teams and growth-stage startups who need multi-channel reach without enterprise-level spend. Privy: At $30/mo entry-level, Privy is positioned as a budget-friendly alternative to Klaviyo or Omnisend, targeting small Shopify merchants who want basic email + conversion tools without enterprise pricing. They're not trying to win sophisticated email marketers — they're fishing for bootstrapped DTC brands that need simplicity over power.

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