OneSignal vs ReferralCandy Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

OneSignal ReferralCandy
Starts at $19/mo $39/mo
Number of plans 4 4
Free plan
Free trial
Pricing model usage-based hybrid

Free

$0/mo
  • 10,000/mo Free Email Sends
  • Unlimited Mobile Push Sends
  • Basic Analytics & Automation
  • Basic Marketing Capabilities
  • MCP and OneSignal AI (Beta)

Growth

$19/mo
  • Unlimited In-App Messaging
  • Improved Analytics & Automation
  • Improved Marketing Capabilities
  • Enterprise Integrations
  • Permission Management

Professional

Custom
  • 24/7 Prioritized Support
  • Advanced Marketing Capabilities
  • Advanced Permission Management
  • Personalized Platform Implementation
  • SMS & RCS Messaging

Enterprise

Custom
  • Unlimited Personalization & Automation
  • Dedicated Success Manager
  • Security/Legal Package & SLA
  • Frequency Capping
  • 2-Year Reporting History

Basic

$39/mo
  • Unlimited referral campaigns
  • Unlimited affiliate campaigns
  • Custom coupon codes
  • Cash & store credit rewards
  • Full API access
  • Connect to Klaviyo, ReCharge, Tremendous + 20 apps

Grow

Popular
$79/mo
  • Unlimited referral campaigns
  • Unlimited affiliate campaigns
  • Custom coupon codes
  • Cash & store credit rewards
  • Full API access
  • Connect to Klaviyo, ReCharge, Tremendous + 20 apps

Scale

$249/mo
  • Unlimited referral campaigns
  • Unlimited affiliate campaigns
  • Custom coupon codes
  • Cash & store credit rewards
  • Full API access
  • Connect to Klaviyo, ReCharge, Tremendous + 20 apps

Enterprise

$799/mo
  • Unlimited referral campaigns
  • Unlimited affiliate campaigns
  • Custom coupon codes
  • Cash & store credit rewards
  • Full API access
  • Connect to Klaviyo, ReCharge, Tremendous + 20 apps

OneSignal vs ReferralCandy FAQ

Which one is cheaper?
OneSignal starts lower at $19/mo, compared to $39/mo for ReferralCandy.
Can I use either one for free?
OneSignal has a free plan. ReferralCandy doesn't — though they do offer a free trial.
How do they charge?
Different approach here. OneSignal uses usage-based pricing, while ReferralCandy goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. OneSignal: They're the accessible mid-market option in the customer engagement/push notification space — cheaper than Braze or Iterable by a wide margin, but more capable than bare-bones alternatives like Pusher. They're clearly hunting product teams and growth-stage startups who need multi-channel reach without enterprise-level spend. ReferralCandy: ReferralCandy sits in the middle of the referral software pack — not a bargain-bin tool, but nowhere near the enterprise loyalty platforms that charge four figures with custom contracts. The hybrid pricing lets them compete for small merchants with a low entry point while still capturing more revenue from high-volume brands through the success fee, so they're fishing in both ponds at once.

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