OptinMonster vs Privy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OptinMonster | Privy | |
|---|---|---|
| Starts at | $7/mo | $24/mo |
| Number of plans | 4 | 2 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | usage-based |
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
- Only pay for mailable contacts
- Send unlimited emails
- Email and SMS campaigns
- Advanced pop-up design and targeting
- Email & live chat support
- Email and SMS automations
- Advanced targeting and segmentation
- 3rd-party integrations
- Unlimited email sends
- Advanced reporting
Pop-ups & Displays only
- Extensive template library
- Landing pages
- Embedded forms
- A/B testing
- Spin-to-Win
- Cart savers and cross-sell pop-ups
- Multi-Step and Quizzes
- Exit intent pop-ups
OptinMonster vs Privy FAQ
- Which one is cheaper?
- OptinMonster starts lower at $7/mo, compared to $24/mo for Privy.
- Can I use either one for free?
- Neither has a free plan. But OptinMonster and Privy offer a free trial.
- How do they charge?
- Different approach here. OptinMonster uses flat-rate pricing, while Privy goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. OptinMonster: Those introductory prices look scrappy-cheap, but renewal rates ($210–$1,470/yr) put them squarely mid-market — not a budget tool, not enterprise. They're competing hard against Privy and Sleeknote, targeting SMB marketers who want power without a developer. Privy: At $30/mo entry-level, Privy is positioned as a budget-friendly alternative to Klaviyo or Omnisend, targeting small Shopify merchants who want basic email + conversion tools without enterprise pricing. They're not trying to win sophisticated email marketers — they're fishing for bootstrapped DTC brands that need simplicity over power.
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