OptinMonster vs ReferralCandy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OptinMonster | ReferralCandy | |
|---|---|---|
| Starts at | $7/mo | $39/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | flat-rate | hybrid |
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
Basic
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Grow
Popular- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Scale
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Enterprise
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
OptinMonster vs ReferralCandy FAQ
- Which one is cheaper?
- OptinMonster starts lower at $7/mo, compared to $39/mo for ReferralCandy.
- Can I use either one for free?
- Neither has a free plan. But ReferralCandy offers a free trial.
- How do they charge?
- Different approach here. OptinMonster uses flat-rate pricing, while ReferralCandy goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ReferralCandy: At $39-$799/mo, ReferralCandy spans budget to mid-market, undercutting enterprise referral platforms but pricier than bare-bones referral widgets bundled into other apps. They're chasing growing DTC brands that have outgrown a freebie plugin but aren't ready for a custom enterprise referral build.
Still deciding? See the best OptinMonster alternatives or the best ReferralCandy alternatives, ranked with verified pricing.
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