OptinMonster vs ReferralCandy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OptinMonster | ReferralCandy | |
|---|---|---|
| Starts at | $7/mo | $39/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | hybrid |
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
Basic
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Grow
Popular- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Scale
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Enterprise
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
OptinMonster vs ReferralCandy FAQ
- Which one is cheaper?
- OptinMonster starts lower at $7/mo, compared to $39/mo for ReferralCandy.
- Can I use either one for free?
- Neither has a free plan. But OptinMonster and ReferralCandy offer a free trial.
- How do they charge?
- Different approach here. OptinMonster uses flat-rate pricing, while ReferralCandy goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. OptinMonster: Those introductory prices look scrappy-cheap, but renewal rates ($210–$1,470/yr) put them squarely mid-market — not a budget tool, not enterprise. They're competing hard against Privy and Sleeknote, targeting SMB marketers who want power without a developer. ReferralCandy: ReferralCandy sits in the middle of the referral software pack — not a bargain-bin tool, but nowhere near the enterprise loyalty platforms that charge four figures with custom contracts. The hybrid pricing lets them compete for small merchants with a low entry point while still capturing more revenue from high-volume brands through the success fee, so they're fishing in both ponds at once.
Still deciding? See the best OptinMonster alternatives or the best ReferralCandy alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for OptinMonster and ReferralCandy and let you know when something moves.