Pendo vs AgencyAnalytics Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Pendo AgencyAnalytics
Starts at Custom $20/mo
Number of plans 4 2
Free plan
Free trial
Pricing model custom usage-based

Base

Custom
  • Product Analytics
  • In-app Guides

Core

Custom
  • Product Analytics
  • In-app Guides
  • Session Replay

Ultimate

Popular
Custom
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment (NPS, PMF, CSAT surveys)
  • Orchestrate
  • Listen
  • Data Sync

Novus

$0/mo
  • Continuous product monitoring
  • Proactive recommendations in Slack
  • AI-generated PRs to keep instrumentation current
  • Auto-instrumentation via GitHub

Core

Popular
$20/mo
  • Automated client reporting
  • White-label branding
  • Client portal
  • Goals, alerts & anomaly detection
  • API access
  • Unlimited staff & client users
  • AI insights & analysis
  • 85+ integrations
  • Benchmarks & forecasting
  • MCP access (ChatGPT & Claude)
  • Custom domain & email
  • Email & chat support

Enterprise

Custom

Pendo vs AgencyAnalytics FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Pendo has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Pendo uses custom pricing, while AgencyAnalytics goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Pendo: Pendo plays in the premium tier of the product analytics/experience space, going up against Amplitude, Mixpanel, and Gainsight-adjacent tools, and the all-custom pricing signals they're chasing mid-market and enterprise deals rather than self-serve teams. They're not competing on price transparency — they're betting that bundled discounts and a sales-assisted process win larger contracts where negotiation leverage matters more than a public price list. AgencyAnalytics: At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds.

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