Pipedrive vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Pipedrive pricing | HubSpot pricing | |
|---|---|---|
| Starts at | $14/mo | $20/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Lite
- Lead, calendar and pipeline management
- AI-powered report creation
- 500+ integrations
- Meeting intelligence
Growth
- Full email sync with tracking
- Automations and nurturing sequences
- Subscriptions and forecast reports
- Meeting scheduler and contacts timeline
Premium
Popular- Lead generation and routing
- Custom scoring and company data enrichment
- AI-powered multi-email tools
- Contracts and e-signatures
- Enhanced customization for teams, reports and data fields
Ultimate
- Fortified account security with rules and alerts
- Phone and email data enrichment
- Sandbox testing account
- Extended phone support
- Partnership discounts
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Free tools with increased limits
- Email marketing
- Live chat
- Agent Hub
- Agent Builder
- Simple marketing automation
- CRM segments
- Ad management
- Data Agent
Professional
- Marketing studio (BETA)
- AEO (BETA)
- Content Agent (BETA)
- Nurture Agent (BETA)
- Social media
- Video creation & editing
Enterprise
- Multi-touch revenue attribution
- Lookalike Segments (BETA)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
Pipedrive vs HubSpot FAQ
- Which one is cheaper?
- Pipedrive starts lower at $14/mo, compared to $20/mo for HubSpot.
- Can I use either one for free?
- HubSpot has a free plan. Pipedrive doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Pipedrive uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Pipedrive: Pipedrive plays the value middle: pricier than free-tier entrants like HubSpot's starter CRM, but well below Salesforce-class tooling at the top end. It's courting SMB sales teams who want something purpose-built for pipeline management without enterprise bloat or admin overhead. HubSpot: HubSpot is the premium play at the top end, even if the entry price looks like the cheap option. The $7/seat Starter and a free CRM undercut Salesforce and Pipedrive on the way in, but a $890 base plus a $3K onboarding fee puts Professional well above mid-market rivals, so they're betting that all-in-one convenience justifies the spend.
Still deciding? See the best Pipedrive alternatives or the best HubSpot alternatives, ranked with verified pricing.
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