Pipedrive vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Lite
- Lead, calendar and pipeline management
- AI-powered report creation
- Real-time sales feed
- 500+ integrations
Growth
- Full email sync with tracking
- Automations and nurturing sequences
- Subscriptions and forecast reports
- Meeting scheduler and contacts timeline
Premium
Popular- Lead generation and routing
- Custom scoring and company data enrichment
- AI-powered multi-email tools
- Contracts and e-signatures
- Enhanced customization for teams, reports and data fields
Ultimate
- Fortified account security with rules and alerts
- Phone and email data enrichment
- Sandbox testing account
- Extended phone support
- Partnership discounts
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
Popular- Free tools with increased limits
- Email marketing
- Live chat
- Simple marketing automation
- CRM segments
- Messaging Insights (beta)
- Ad management
- Data agent (beta)
Professional
Popular- Agent Hub
- AEO (beta)
- Social media
- Marketing studio (beta)
- Omni-channel marketing automation
- Video creation & editing
Enterprise
- Multi-touch revenue attribution
- Lookalike Segments (beta)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
Pipedrive vs HubSpot FAQ
- Which one is cheaper?
- Pipedrive starts lower at $14/mo, compared to $20/mo for HubSpot.
- Can I use either one for free?
- HubSpot has a free plan. Pipedrive doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Pipedrive uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Pipedrive: Pipedrive sits mid-pack — pricier than bare-bones tools like Streak but cheaper than HubSpot or Salesforce once you factor in add-ons. They're clearly going after small-to-mid sales teams who want CRM simplicity without paying enterprise-tier prices. HubSpot: HubSpot plays premium in the CRM/marketing space — that $890/mo Professional tier plus a mandatory $3K onboarding fee prices out small businesses fast, especially compared to cheaper CRM-only tools. They're clearly hunting mid-market and up, betting that bundling marketing, sales, and service into one platform justifies the premium over piecing together point solutions.
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