Popmenu vs Bitly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- SEO-driven website
- Interactive menu
- Google Business Profile sync
- Collection of guest contacts
- Automated email marketing
- Easy menu updates
- Dish reviews and responses
- WCAG-conformant platform
- Event calendar
- OpenTable menu and guest data integration
Essentials
- Mass email campaigns
- Social posting and integration
- SMS text messages (500)
- AI-crafted emails and social posts (6)
- Central marketing calendar
- Robust performance reporting
Premier
Popular- SMS text messages (5,000)
- Audience segmentation for tailored messages and offers
- Digital waitlist and reservations
- Guest feedback
- Reputation management for online listings and reviews
- AI-crafted review replies
Build your own
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
- SSO logins
Popmenu vs Bitly FAQ
- Which one is cheaper?
- Bitly is the cheaper option, starting at $10/mo vs $179/mo for Popmenu.
- Can I use either one for free?
- Bitly has a free plan. Popmenu doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Popmenu uses flat-rate pricing, while Bitly goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Popmenu: Sitting at $179-$499/mo flat, Popmenu is mid-to-premium versus commission-heavy platforms like Toast or ChowNow, betting that restaurants will pay more upfront to avoid a percentage cut on every order. They're courting owners who've done the math and realized commission fees eat margin faster than a flat subscription plus $1/order ever will. Bitly: Bitly sits in the middle-to-premium zone for link management — cheap enough to poach solo users from spreadsheet hacks, but the $300 Premium tier and custom Enterprise pricing show they're chasing marketing teams and enterprises who'll pay for brand control and analytics, not just bargain hunters. They're not competing on price against bare-bones URL shorteners; they're competing on trust and data.
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