Postscript vs Bitly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Postscript | Bitly | |
|---|---|---|
| Starts at | $100/mo | $10/mo |
| Number of plans | 4 | 5 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | flat-rate |
Starter
- Campaigns and automations, and unlimited segments
- Dedicated toll-free number
- Subscriber acquisition tools, with 2 opt-in Keywords
- Branded short link subdomain
Growth
- Unlimited opt-in Keywords
- Live chat and email support
Professional
Popular- Enhanced Analytics
- Priority live chat/email support
- API access for custom integrations
- "Powered by Postscript" removed from opt-in
Enterprise
- Onboarding Launch Specialist
- Send personalized messages with custom product recommendations
- Priority live chat support
- Data Warehouse Push
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
Postscript vs Bitly FAQ
- Which one is cheaper?
- Bitly is the cheaper option, starting at $10/mo vs $100/mo for Postscript.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Postscript uses usage-based pricing, while Bitly goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Postscript: Postscript sits in the mid-to-premium range of the SMS marketing space, competitive with Attentive and Klaviyo SMS, and it's clearly chasing DTC/Shopify brands that are already sending enough volume to care about per-message economics. It's not trying to win the hobbyist or ultra-low-volume crowd — the $49 minimum on the 'free' tier filters those out fast. Bitly: Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty.
Keep tabs on both.
We'll monitor pricing changes for Postscript and Bitly and let you know when something moves.