ProductBoard vs Aha! Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ProductBoard | Aha! | |
|---|---|---|
| Starts at | $25/mo | $9/mo |
| Number of plans | 4 | 8 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | per-seat |
Free
- Full Spark access (insights, skills, automations, integrations)
- Unlimited roadmaps & prioritization
- 500 feedback notes
- 25 Contributors
- 1 Teamspace & 1 Product Portal
Plus
- Increased AI credit limits
- Manual & dynamic customer segments
- Feedback loop closing
- Product usage integrations (Amplitude, Mixpanel)
Business
Popular- Unlimited feedback notes
- Unlimited teamspaces
- Shared skills library
- 2 Product Portals
- Portal customization
- Enhanced platform customization
Enterprise
- Unlimited Contributors
- SAML SSO, SCIM provisioning & enhanced data governance
- Custom roles & permissions
- Salesforce integration
- Live onboarding & customer support
- Full platform customization
Aha! Roadmaps
- Link strategy to all product work
- Capture feedback via ideas portals
- Brainstorm with virtual whiteboards
- Prioritize features with a scorecard
- Manage release plans and dependencies
- Create and share beautiful roadmaps
- Enhance work with the AI assistant
- Integrate with Jira, Azure DevOps, and 40+ other tools
Aha! Discovery
- Create unlimited studies
- Conduct unlimited interviews
- Build a research participant database
- Automate interview scheduling
- Analyze meeting transcripts with the AI assistant
- Connect insights to the roadmap
Aha! Ideas
- Capture feedback via ideas portals
- Streamline your idea review process
- Integrate with Salesforce and Zendesk
- Prioritize ideas by potential revenue
- Analyze feedback themes with the AI assistant
- Launch polls and collect in-app requests
Aha! Whiteboards
- Brainstorm concepts and refine early plans
- Collaborate with guests at no cost
- Choose from 100 expert templates
- Generate wireframes with the AI assistant
- Drive alignment with voting tools
- Integrate with Aha! Roadmaps, Jira, and ADO
Aha! Builder
- Build prototypes and applications
- Define vision, goals, and personas
- Code with Elle (AI assistant)
- Use a built-in database
- Apply your own design system
- Deploy with enterprise-grade hosting
- Meet enterprise governance standards
- Collect user feedback
- Integrate with Aha! Roadmaps
Aha! Develop
- Align technical work to the product roadmap
- Choose a scrum, kanban, or SAFe® approach
- Define user stories with the AI assistant
- Estimate work in story points or time
- Plan sprints and manage capacity
- Track risks and report on agile metrics
- Integrate with GitHub, Azure Pipelines, and 35+ other tools
Aha! Teamwork
- Align daily tasks with strategic plans
- Choose an agile way to work
- Define and prioritize tasks
- Manage team capacity
- Track risks and analyze team productivity
- Accelerate tasks with the AI assistant
- Integrate with 35+ design and delivery tools
Aha! Knowledge
- Centralize product documentation
- Publish multiple knowledge bases
- Choose from 100+ templates
- Draft documents with the AI assistant
- Co-create content in real time
- Import existing documentation
ProductBoard vs Aha! FAQ
- Which one is cheaper?
- Aha! is the cheaper option, starting at $9/mo vs $25/mo for ProductBoard.
- Can I use either one for free?
- ProductBoard has a free plan. Aha! doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ProductBoard: Sitting mid-to-premium in the product management tooling space — pricier than scrappy roadmap tools like Craft.io but cheaper than enterprise suites like Aha!'s top tiers. They're clearly hunting mid-market product teams who've outgrown spreadsheets but aren't ready for a five-figure enterprise contract yet. Aha!: At $59/mo for the flagship Roadmaps product, Aha! sits firmly in premium territory compared to lighter roadmap tools, banking on being the category leader that serious product teams default to rather than the budget pick. They're not fighting on price — they're betting that depth of features and category reputation justifies the tag, especially against tools like ProductBoard or Airfocus that price similarly or lower.
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