ProductBoard vs UserGuiding Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ProductBoard pricing | UserGuiding pricing | |
|---|---|---|
| Starts at | Custom | $249/mo |
| Number of plans | 2 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | custom | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Business
- Full Spark access (insights, skills, automations, integrations)
- Collaborative AI building
- Unlimited roadmaps & prioritization
- 25 Contributors
- Increased AI credit limits
- Manual & dynamic customer segments
- Feedback loop closing
- Product usage integrations (Amplitude, Mixpanel)
- Unlimited feedback notes
- Unlimited teamspaces
- Shared skills library
- 2 Product Portals
- Portal customization
- Enhanced platform customization
Enterprise
- Unlimited Contributors
- SAML SSO, SCIM provisioning & enhanced data governance
- Custom roles & permissions
- Salesforce integration
- Live onboarding & customer support
- Full platform customization
Starter
- Starting from 2,000 MAU ⓘ
- AI features with Lighthouse AI BETA
- All In-App Onboarding Experiences
- Surveys & NPS
- Analytics Reporting & Segmentation
- Knowledge Base & Product Updates
Growth
Popular- Starting from 2,000 MAU ⓘ
- No-Code Event Tracking
- Advanced Analytics Reporting
- Private Knowledge Base & Product Updates
- Feature Request & Roadmap
- Localization & AI-powered Auto-Translate
- Custom Alerts
- Session Replay
- Team Member Role Management
Enterprise
- Custom MAU
- Unlimited Onboarding Experiences
- Migration Support
- Security Audit & Compliance
- Custom Contract & SLA
- SAML SSO & Team Member Activity Logs
ProductBoard vs UserGuiding FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But UserGuiding offers a free trial.
- How do they charge?
- Different approach here. ProductBoard uses custom pricing, while UserGuiding goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ProductBoard: Productboard plays in the premium end of the product management tooling space, sitting above lighter roadmapping tools like Canny or Frill and competing more directly with Aha! for mid-market and enterprise product orgs. Hiding all numbers behind a sales call signals they're optimizing for larger contract sizes, not self-serve land-and-expand. UserGuiding: At $249 entry (annual), they're priced above the budget end of the digital adoption space but well under the enterprise-heavy tools that hide everything behind sales calls. It looks like a play for scaling SaaS teams who want real onboarding tooling without a five-figure contract, with the 30-day money-back guarantee lowering the risk of that jump.
Still deciding? See the best ProductBoard alternatives or the best UserGuiding alternatives, ranked with verified pricing.
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