Rebrandly vs Bitly Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Rebrandly pricing Bitly pricing
Starts at $11/mo $10/mo
Number of plans 4 5
Free plan —
Free trial —
Pricing model flat-rate hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Essentials

$11/mo

Professional

Popular
$32/mo

Growth

$99/mo

Enterprise

Custom

Free

$0/mo
  • 2 QR Codes/month
  • 5 links/month
  • 2 custom landing pages
  • 3 custom back-halves/month
  • Unlimited clicks & QR Code scans
  • QR Code customizations

Core

$10/mo
  • 5 QR Codes/month
  • 100 links/month
  • 5 custom landing pages
  • 30 days of click & scan data
  • UTM Builder
  • Advanced QR Code customizations
  • Link & QR Code redirects
  • Bitly Assist: Create links and analyze performance with AI — NEW

Growth

Popular
$35/mo
  • 10 QR Codes/month
  • 500 links/month
  • 10 custom landing pages
  • Complimentary custom domain*
  • Branded links
  • 4 months of click & scan data
  • Bulk link & QR Code creation

Premium

$300/mo
  • 200 QR Codes/month
  • 3,000 links/month
  • 20 custom landing pages
  • 1 year of click & scan data
  • Custom campaign-level tracking
  • City-level and device type click & scan data
  • Mobile deep linking

Enterprise

Custom
  • Multiple users & group permission management
  • At-scale link & QR Code generation
  • Advanced performance tracking
  • Customized onboarding & priority support
  • Dedicated customer success manager
  • High-volume API & webhook access
  • 99.99% uptime
  • SSO logins

Rebrandly vs Bitly FAQ

Which one is cheaper?
Bitly is the cheaper option, starting at $10/mo vs $11/mo for Rebrandly.
Can I use either one for free?
Bitly has a free plan. Rebrandly doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Rebrandly uses flat-rate pricing, while Bitly goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Rebrandly: This sits in the mid-market lane — not a cheap Bitly-alternative play, but not enterprise-first either, given Enterprise is walled off behind a custom quote. The existence of a separate 'High Volume Plans' tab suggests they've segmented power users away from the standard ladder, which is a tell they're chasing both SMBs and heavier link-volume customers without cannibalizing the base tiers. Bitly: Bitly sits mid-to-premium in the link management space — pricier than scrappy alternatives like TinyURL or Rebrandly's entry tier, but it's trading on brand recognition and being the default choice IT and marketing teams already trust. The $300 Premium jump (from $35 Growth) is steep, clearly designed to push serious volume users straight to talking to sales instead of self-serving Enterprise.

Still deciding? See the best Rebrandly alternatives or the best Bitly alternatives, ranked with verified pricing.

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