Rebrandly vs Bitly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Essentials
- 250 Links/Mo
- 250 QR Codes/Mo
- 2 Custom Domains
- 10 Link Destination Edits/Mo
- Audience Data on 10k Clicks/Mo
- 3 Link Galleries
- AI Scheduling Suggestions
- Advanced Branding Controls
Professional
Popular- 1,500 Links/Mo
- 1,500 QR Codes/Mo
- 3 Custom Domains
- 50 Link Destination Edits/Mo
- Advanced Data on 25k Clicks/Mo
- 4 Link Galleries
- 50 Password Protected Links
- 2 Workspaces
- 2 Teammates
- Traffic Routing
- Link Expiration
Growth
- 3,500 Links/Mo
- 3,500 QR Codes/Mo
- 10 Custom Domains
- 150 Link Destination Edits/Mo
- Advanced Data on 150k Clicks/Mo
- 11 Link Galleries
- 150 Password Protected Links
- 5 Workspaces
- 5 Teammates
- Advanced Role Permissions
- Mobile Deep Linking
Enterprise
- Custom volumes (links, QR codes, domains, workspaces & teammates)
- GDPR, SOC II Type 2, HIPAA Compliant
- SSO (SAML)
- Clickstream
- Workspace-level controls
- Dedicated customer success manager
- White glove support
- Dedicated infrastructure
- 99.99% Uptime
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
Rebrandly vs Bitly FAQ
- Which one is cheaper?
- Bitly is the cheaper option, starting at $10/mo vs $14/mo for Rebrandly.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Rebrandly: Rebrandly sits in the mid-market of the link management space — more expensive than Bitly's entry tiers but positioning on branded domain depth rather than raw volume. They're going after brand-conscious marketers who find Bitly too generic and don't need the enterprise complexity of something like YOURLS. Bitly: Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty.
Keep tabs on both.
We'll monitor pricing changes for Rebrandly and Bitly and let you know when something moves.