Recurly vs Adapty Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Automated global subscription billing
- Flexible plans and pricing
- Static churn-prevention tools
- 1 Dunning campaign
- 10+ payment methods
- 20+ payment gateways
All-Access
Popular- AI-Powered agents, analytics, insights
- Intelligent churn-prevention tools
- Multiple dunning campaigns
- Advanced plans, pricing, promotions
- Payments orchestration across multiple gateways
- Custom reporting, additional analytics, and automated exports
- Additional payment methods including ACH, gateways, and communications languages
- Multicurrency
- Single sign-on
All-Access for Shopify
- Intelligent churn-prevention tools
- Customized bundles
- Subscribe and save
- Prepaid and gift subscriptions
- Hybrid subscription support
- Cancel-save flows and surveys
- Self-serve bulk updater
- Analytics and integrations
- Hosted subscriber portal with passwordless login
Engage
- AI powered propensity to churn model
- 1-click billing integration
- Personalized offers
- Cancel save, upsell, cross sell capabilities
- AB testing
- Granular segmentation
- Low code prompt builder
- Advanced analytics
- Robust integrations
RevRec
- Automated contract modifications
- SSP automation
- Rules-driven allocations
- Real-time revenue insights & forecasting
- Automated monthly close
- Unified workbench
- Multi-GAAP compliance
- Immutable audit trail
- Multi-everything support
Pro
Free
Enterprise
- Custom pricing
- White-glove onboarding and migration
- 24/7 support in a dedicated Slack channel
- Dedicated success manager
- Regular growth insights
- Custom data exports
- Custom contract and SLAs
- Data residency in the US or EU
- SOC2 certified
Custom pricing
Recurly vs Adapty FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Adapty has a free plan. Recurly doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Recurly uses hybrid pricing, while Adapty goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Recurly: Recurly sits mid-to-premium in the subscription billing space — pricier than bare-bones billing tools like Chargebee's entry tier, but positioning itself as the safer, more enterprise-ready bet against Stripe Billing's DIY approach. They're clearly chasing mid-market to enterprise subscription businesses who want dedicated support baked into a revenue-share model, not scrappy startups counting every dollar. Adapty: They're positioning as the low-friction, founder-friendly option — no upfront cost means zero risk to start, which undercuts flat-fee competitors like RevenueCat's paid tiers for small apps. At scale, 1% of revenue is a meaningful line item, so they're competing on ease-of-entry rather than being the cheapest option for high-revenue apps.
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