Recurly vs Adapty Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Recurly Adapty
Starts at $249/mo Custom
Number of plans 5 4
Free plan
Free trial
Pricing model hybrid usage-based

Starter

$249/mo
  • Automated global subscription billing
  • Flexible plans and pricing
  • Static churn-prevention tools
  • 1 Dunning campaign
  • 10+ payment methods
  • 20+ payment gateways

All-Access

Popular
Custom
  • AI-Powered agents, analytics, insights
  • Intelligent churn-prevention tools
  • Multiple dunning campaigns
  • Advanced plans, pricing, promotions
  • Payments orchestration across multiple gateways
  • Custom reporting, additional analytics, and automated exports
  • Additional payment methods including ACH, gateways, and communications languages
  • Multicurrency
  • Single sign-on

All-Access for Shopify

Custom
  • Intelligent churn-prevention tools
  • Customized bundles
  • Subscribe and save
  • Prepaid and gift subscriptions
  • Hybrid subscription support
  • Cancel-save flows and surveys
  • Self-serve bulk updater
  • Analytics and integrations
  • Hosted subscriber portal with passwordless login

Engage

$1600/mo
  • AI powered propensity to churn model
  • 1-click billing integration
  • Personalized offers
  • Cancel save, upsell, cross sell capabilities
  • AB testing
  • Granular segmentation
  • Low code prompt builder
  • Advanced analytics
  • Robust integrations

RevRec

$850/mo
  • Automated contract modifications
  • SSP automation
  • Rules-driven allocations
  • Real-time revenue insights & forecasting
  • Automated monthly close
  • Unified workbench
  • Multi-GAAP compliance
  • Immutable audit trail
  • Multi-everything support

Pro

Custom

Free

$0/mo

Enterprise

Custom
  • Custom pricing
  • White-glove onboarding and migration
  • 24/7 support in a dedicated Slack channel
  • Dedicated success manager
  • Regular growth insights
  • Custom data exports
  • Custom contract and SLAs
  • Data residency in the US or EU
  • SOC2 certified

Custom pricing

Custom

Recurly vs Adapty FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Adapty has a free plan. Recurly doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Recurly uses hybrid pricing, while Adapty goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Recurly: Recurly sits mid-to-premium in the subscription billing space — pricier than bare-bones billing tools like Chargebee's entry tier, but positioning itself as the safer, more enterprise-ready bet against Stripe Billing's DIY approach. They're clearly chasing mid-market to enterprise subscription businesses who want dedicated support baked into a revenue-share model, not scrappy startups counting every dollar. Adapty: They're positioning as the low-friction, founder-friendly option — no upfront cost means zero risk to start, which undercuts flat-fee competitors like RevenueCat's paid tiers for small apps. At scale, 1% of revenue is a meaningful line item, so they're competing on ease-of-entry rather than being the cheapest option for high-revenue apps.

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