Recurly vs Adapty Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Recurly pricing | Adapty pricing | |
|---|---|---|
| Starts at | $249/mo | Custom |
| Number of plans | 5 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- Automated global subscription billing
- Flexible plans and pricing
- Static churn-prevention tools
- 1 Dunning campaign
- 10+ payment methods
- 20+ payment gateways
All-Access
Popular- AI-Powered agents, analytics, insights
- Intelligent churn-prevention tools
- Multiple dunning campaigns
- Advanced plans, pricing, promotions
- Payments orchestration across multiple gateways
- Custom reporting, additional analytics, and automated exports
- Additional payment methods including ACH, gateways, and communications languages
- Multicurrency
- Single sign-on
All-Access for Shopify
- Intelligent churn-prevention tools
- Customized bundles
- Subscribe and save
- Prepaid and gift subscriptions
- Hybrid subscription support
- Cancel-save flows and surveys
- Self-serve bulk updater
- Analytics and integrations
- Hosted subscriber portal with passwordless login
Engage
- AI powered propensity to churn model
- 1-click billing integration
- Personalized offers
- Cancel save, upsell, cross sell capabilities
- AB testing
- Granular segmentation
- Low code prompt builder
- Advanced analytics
- Robust integrations
RevRec
- Automated contract modifications
- SSP automation
- Rules-driven allocations
- Real-time revenue insights & forecasting
- Automated monthly close
- Unified workbench
- Multi-GAAP compliance
- Immutable audit trail
- Multi-everything support
Pro
Popular- Purchase infrastructure
- Flow & paywall builder
- A/B tests
- Revenue analytics
Free
Enterprise
- Custom pricing
- 24/7 support in your Slack
- Regular growth insights
- and more…
Recurly vs Adapty FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Adapty has a free plan. Recurly doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Recurly uses hybrid pricing, while Adapty goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Recurly: This sits mid-to-premium in the subscription billing space — cheaper to start than enterprise players like Zuora, but the revenue-share model plus custom enterprise pricing on All-Access signals they're chasing mid-market and up, not scrappy startups. They're not competing on sticker price; they're betting that companies with real billing complexity will pay for reliability over cost. Adapty: At 1% of revenue, Adapty sits in the mid-market of subscription infrastructure, undercutting percentage-based rivals while charging real money once apps scale. The $5K free threshold is a land-grab on indie and seed-stage mobile devs, the same crowd RevenueCat courts, and it lets Adapty be the default pick before a competitor ever sends an invoice.
Still deciding? See the best Recurly alternatives or the best Adapty alternatives, ranked with verified pricing.
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