Sprout Social vs Awario Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Sprout Social | Awario | |
|---|---|---|
| Starts at | $99/mo | $49/mo |
| Number of plans | 5 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | flat-rate |
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
- Transform data overload into clarity with Trellis, your AI teammate
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Starter
- 3 topics to monitor
- Unlimited keywords per topic
- 30,000 new mentions/mo
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
Pro
Popular- 15 topics to monitor
- Unlimited keywords per topic
- 300,000 new mentions/mo
- 15,000 stored mentions per topic
- 10 team members
- Boolean search
- Data export
- PDF reports
Enterprise
- 100 topics to monitor
- Unlimited keywords per topic
- 1,000,000 new mentions/mo
- 50,000 stored mentions per topic
- Unlimited team members
- Boolean search
- Data export
- PDF reports
- White-label reports
- API
Sprout Social vs Awario FAQ
- Which one is cheaper?
- Awario is the cheaper option, starting at $49/mo vs $99/mo for Sprout Social.
- Can I use either one for free?
- Neither has a free plan. But Sprout Social and Awario offer a free trial.
- How do they charge?
- Different approach here. Sprout Social uses per-seat pricing, while Awario goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Sprout Social: Sprout sits at the premium end of the social media management category — Essentials alone costs more than the top tier of tools like Buffer or Later. They're clearly targeting mid-market and enterprise teams willing to pay for polish and support, not scrappy startups or solo creators price-shopping. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices.
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