Sprout Social vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Sprout Social | Brand24 | |
|---|---|---|
| Starts at | $99/mo | $249/mo |
| Number of plans | 5 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
- Transform data overload into clarity with Trellis, your AI teammate
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Sprout Social vs Brand24 FAQ
- Which one is cheaper?
- Sprout Social starts lower at $99/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Sprout Social and Brand24 offer a free trial.
- How do they charge?
- Different approach here. Sprout Social uses per-seat pricing, while Brand24 goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Sprout Social: Sprout sits firmly in premium territory — its $99 entry tier is already priced above where tools like Buffer or Later start, and by Advanced it's competing with Sprinklr and Khoros territory. They're not chasing budget-conscious solopreneurs; they're winning mid-market and enterprise teams who'll pay for polish, support, and a clean UI over raw feature count. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar.
Still deciding? See the best Sprout Social alternatives or the best Brand24 alternatives, ranked with verified pricing.
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