Testimonial.to vs Bitly Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Testimonial.to pricing Bitly pricing
Starts at $25/mo $10/mo
Number of plans 5 5
Free plan
Free trial —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • Unlimited 𝕏 and LinkedIn imports
  • 2 video and 10 text testimonials (total)
  • Public testimonial page
  • Wall of Love widgets
  • White-label widgets

Starter

$25/mo
  • Unlimited text testimonials
  • 2 video testimonials (total)
  • Social & review imports
  • White-label widgets
  • Custom domain

Ultimate

Popular
$50/mo
  • Unlimited video testimonials
  • Unlimited text testimonials
  • Brand Monitor - 2,000 mentions
  • 1,000 automated invitations
  • eGift cards integration
  • Google rich snippets
  • REST API · MCP · webhooks
  • Zapier integrations etc
  • Invite team members
  • Priority support

Ultimate +

$95/mo
  • Case study collection
  • NPS surveys with auto-routing
  • AI testimonial video editor
  • Brand Monitor - 5,000 mentions
  • 3,000 automated invitations
  • Unlimited team members
  • SOC 2 Type II compliant
  • Front-of-the-queue support

Enterprise

Custom
  • Custom usage limits
  • Single sign-on (SSO)
  • SOC 2 Type II compliant
  • PO / invoices
  • Dedicated success manager

Free

$0/mo
  • 2 QR Codes/month
  • 5 links/month
  • 2 custom landing pages
  • 3 custom back-halves/month
  • Unlimited clicks & QR Code scans
  • QR Code customizations

Core

$10/mo
  • 5 QR Codes/month
  • 100 links/month
  • 5 custom landing pages
  • 30 days of click & scan data
  • UTM Builder
  • Advanced QR Code customizations
  • Link & QR Code redirects
  • Bitly Assist: Create links and analyze performance with AI — NEW

Growth

Popular
$35/mo
  • 10 QR Codes/month
  • 500 links/month
  • 10 custom landing pages
  • Complimentary custom domain*
  • Branded links
  • 4 months of click & scan data
  • Bulk link & QR Code creation

Premium

$300/mo
  • 200 QR Codes/month
  • 3,000 links/month
  • 20 custom landing pages
  • 1 year of click & scan data
  • Custom campaign-level tracking
  • City-level and device type click & scan data
  • Mobile deep linking

Enterprise

Custom
  • Multiple users & group permission management
  • At-scale link & QR Code generation
  • Advanced performance tracking
  • Customized onboarding & priority support
  • Dedicated customer success manager
  • High-volume API & webhook access
  • 99.99% uptime
  • SSO logins

Testimonial.to vs Bitly FAQ

Which one is cheaper?
Bitly is the cheaper option, starting at $10/mo vs $25/mo for Testimonial.to.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Testimonial.to: This is a budget-to-mid-tier play in the testimonial/social proof software space — cheap enough that a $25-50/mo spend is a no-brainer for any small business, but with enough tiers to squeeze more out of agencies. They're clearly optimizing to win the long tail of solo founders and small teams rather than chasing enterprise logos head-on. Bitly: Bitly sits mid-to-premium in the link management space — pricier than scrappy alternatives like TinyURL or Rebrandly's entry tier, but it's trading on brand recognition and being the default choice IT and marketing teams already trust. The $300 Premium jump (from $35 Growth) is steep, clearly designed to push serious volume users straight to talking to sales instead of self-serving Enterprise.

Still deciding? See the best Testimonial.to alternatives or the best Bitly alternatives, ranked with verified pricing.

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