Triple Whale vs Amplitude Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Triple Whale pricing Amplitude pricing
Starts at Custom Custom
Number of plans 4 4
Free plan
Free trial — —
Pricing model custom usage-based

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • Your entire business in real time
  • Know how your brand shows up in AI search
  • Tracking that actually works
  • Get started with Moby AI

Foundation

Custom
  • Multi-touch attribution you can trust
  • Build any view your team needs
  • Activate your first-party data
  • Analyze your business with Moby AI

Automate

Popular
Custom
  • Harness every Model
  • Take action on paid media
  • Automate recurring work
  • Turn winning creative into more winners
  • Build landing pages and interactive assets

Enterprise

Custom
  • Incrementality + MMM, MTA, all in one place
  • Moby (+ your budget) get smarter over time
  • Built for your business
  • Enterprise security and controls
  • Omnichannel-ready

Free

$0/mo
  • AI Agents and MCP
  • Product Analytics
  • Agent Analytics
  • Cohort syncs (one time)
  • 2000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys

Plus

Popular
$0/mo
  • AI Agents and MCP
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 2-year data retention

Growth

Custom
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • SSO & Project Permissions

Enterprise

Custom
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • Advanced User Mgmt (incl RBAC)

Triple Whale vs Amplitude FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Triple Whale uses custom pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Triple Whale: Hiding every price behind a GMV-based quote signals a premium, mid-market-to-enterprise play rather than a self-serve tool competing on sticker price — they're chasing brands with real revenue scale, not scrappy startups comparing dashboards on a pricing page. That positions them against tools like Northbeam or Rockerbox rather than cheap, flat-fee analytics widgets. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.

Still deciding? See the best Triple Whale alternatives or the best Amplitude alternatives, ranked with verified pricing.

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