Wise Agent vs Follow Up Boss Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Wise Agent Follow Up Boss
Starts at $49/mo $69/mo
Number of plans 3 3
Free plan — —
Free trial
Pricing model flat-rate hybrid

Price is one row. To weigh the features too, use our feature comparison template →

CRM

$49/mo
  • Full Wise Agent CRM Access
  • Up to 5 Team Members (shared login)
  • Complimentary onboarding
  • Extra team members or logins available as add-on

CRM + WiseSocial

Popular
$69/mo
  • WiseSocial social media automation
  • Automated listing posting
  • Branded listing videos
  • Social Media content scheduling

Enterprise

Custom
  • Custom Solutions for your teams
  • Bulk Licensing Savings
  • White Label Solutions

Grow

$69/mo
  • Connect any lead source and website
  • Customize lead distribution
  • Organize leads with Smart Lists
  • Automate follow up with Action Plans
  • Call, text and email directly from FUB
  • Sync your calendar & email
  • Report on agent & lead source performance
  • Mobile app

Pro

Popular
$499/mo
  • Unlimited calling & texting for all users
  • Team inboxes
  • Call reporting
  • Enhanced support & training
  • Personalized onboarding

Platform

$1000/mo
  • Teams within teams
  • Enhanced onboarding
  • Priority support

Wise Agent vs Follow Up Boss FAQ

Which one is cheaper?
Wise Agent starts lower at $49/mo, compared to $69/mo for Follow Up Boss.
Can I use either one for free?
Neither has a free plan. But Wise Agent and Follow Up Boss offer a free trial.
How do they charge?
Different approach here. Wise Agent uses flat-rate pricing, while Follow Up Boss goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Wise Agent: At $49-69/mo, Wise Agent undercuts real estate-specific CRMs like Realvolve or LionDesk's higher tiers, positioning itself as the budget-friendly workhorse for solo agents and small teams rather than brokerages. The Enterprise tier exists purely to catch bigger teams before they walk to a pricier platform. Follow Up Boss: At $69/mo entry, they're positioned as accessible for individual agents and small teams, but that $499 Pro tier and $1000 Platform tier push them firmly into premium territory compared to typical real estate CRMs. They're clearly chasing two different buyers — the solo agent testing the waters, and the brokerage that needs a serious operational backbone — rather than competing purely on price.

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