Wise Agent vs Follow Up Boss Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Wise Agent | Follow Up Boss | |
|---|---|---|
| Starts at | $49/mo | $69/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | per-seat |
CRM
- Full Wise Agent CRM Access
- Up to 5 Team Members (shared login)
- Complimentary onboarding
- Extra team members or logins available as add-on
CRM + WiseSocial
Popular- WiseSocial social media automation
- Automated listing posting
- Branded listing videos
- Social Media content scheduling
Enterprise
- Custom Solutions for your teams
- Bulk Licensing Savings
- White Label Solutions
Grow
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate all your follow up
- Call, text and email directly from FUB
- Sync your calendar & email
- Report on agent & lead source performance
- Mobile app
- AI features are included
Pro
Popular- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- Personalized onboarding
- AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization
Platform
- Teams within teams
- Enhanced onboarding
- Dedicated Success Manager
- Priority support
- AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization
Wise Agent vs Follow Up Boss FAQ
- Which one is cheaper?
- Wise Agent starts lower at $49/mo, compared to $69/mo for Follow Up Boss.
- Can I use either one for free?
- Neither has a free plan. But Wise Agent and Follow Up Boss offer a free trial.
- How do they charge?
- Different approach here. Wise Agent uses flat-rate pricing, while Follow Up Boss goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Wise Agent: This is the budget play in the real estate CRM space, undercutting the likes of Follow Up Boss or kvCORE by a wide margin while still bundling marketing features. They're clearly going after solo agents and small teams who feel priced out of the bigger platforms, not brokerages shopping for enterprise features. Follow Up Boss: Follow Up Boss sits mid-to-premium in the real estate CRM space — pricier than bare-bones lead trackers but cheaper than full brokerage platforms like BoomTown or kvCORE. The massive gap between Grow and Pro ($69 to $499) suggests they're not really competing for budget-conscious solo agents at the higher tiers; they're hunting teams and brokerages willing to pay for scale.
Still deciding? See the best Wise Agent alternatives or the best Follow Up Boss alternatives, ranked with verified pricing.
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