Follow Up Boss Pricing (2026)
It's a hybrid of flat-rate tiers plus per-seat add-ons — you're paying for the base platform tier (Grow/Pro/Platform) and then bolting on users at wildly different rates depending on which tier you're in. Notice how the per-user cost actually drops as you move up (Grow's $33/user vs Platform's $17/month), which is Follow Up Boss's way of rewarding teams that commit to the bigger plan.
- Grow
- $69/mo
- Pro Popular
- $499/mo
- Platform
- $1000/mo
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Grow
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- Sync your calendar & email
- Report on agent & lead source performance
- Mobile app
Pro
Popular- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- Personalized onboarding
Platform
- Teams within teams
- Enhanced onboarding
- Priority support
Does Follow Up Boss have a free plan?
No. There's no free-forever plan. There is a free trial, and paid plans start at $69/mo.
AI Pricing Analysis
Pricing Model
It's a hybrid of flat-rate tiers plus per-seat add-ons — you're paying for the base platform tier (Grow/Pro/Platform) and then bolting on users at wildly different rates depending on which tier you're in. Notice how the per-user cost actually drops as you move up (Grow's $33/user vs Platform's $17/month), which is Follow Up Boss's way of rewarding teams that commit to the bigger plan.
Tier Strategy
Grow is built for small teams or solo agents just getting off spreadsheets, Pro is aimed at established teams that need more firepower, and Platform is clearly built for brokerages or large teams running multiple people through the system. The jump from Grow to Pro is a steep 7x price hike, so the real upgrade trigger is probably a specific feature or workflow gap, not just headcount — teams don't casually outgrow Grow, they hit a wall.
Competitive Positioning
At $69/mo entry, they're positioned as accessible for individual agents and small teams, but that $499 Pro tier and $1000 Platform tier push them firmly into premium territory compared to typical real estate CRMs. They're clearly chasing two different buyers — the solo agent testing the waters, and the brokerage that needs a serious operational backbone — rather than competing purely on price.
Growth Lever
The jump from Grow to Pro isn't just about seats — it's a 7x price increase, which signals major features or automation capabilities are gated at that level, not just usage caps. Combined with per-user pricing at every tier, expansion revenue comes from two angles: teams adding headcount and teams needing the deeper functionality that only kicks in at Pro or Platform.
Want the strategist's read on the live page? Read the AI teardown of Follow Up Boss's pricing page →
Follow Up Boss Pricing FAQ
- How much does Follow Up Boss cost?
- Paid plans start at $69/mo, going up to $1000/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- It's a hybrid of flat-rate tiers plus per-seat add-ons — you're paying for the base platform tier (Grow/Pro/Platform) and then bolting on users at wildly different rates depending on which tier you're in. Notice how the per-user cost actually drops as you move up (Grow's $33/user vs Platform's $17/month), which is Follow Up Boss's way of rewarding teams that commit to the bigger plan.
- Is there a discount for annual billing?
- Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Get 2 months free with annual billing."
- Which plan makes sense for me?
- Grow is built for small teams or solo agents just getting off spreadsheets, Pro is aimed at established teams that need more firepower, and Platform is clearly built for brokerages or large teams running multiple people through the system. The jump from Grow to Pro is a steep 7x price hike, so the real upgrade trigger is probably a specific feature or workflow gap, not just headcount — teams don't casually outgrow Grow, they hit a wall.
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Comparing Follow Up Boss to something specific? Try Follow Up Boss vs Dotloop, Follow Up Boss vs Real Geeks, or Follow Up Boss vs Wise Agent. Or see the best Follow Up Boss alternatives, ranked.
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