Follow Up Boss Pricing (2026)

Per-seat with a base plan fee plus per-user add-on costs that actually vary depending on which tier you're on — Grow charges extra for calling minutes per user, while Pro and Platform charge flat monthly per-user rates. So you're paying for a base license to the CRM plus a per-agent tax that scales unevenly across tiers.

From $69/mo 3 plans per-seat Free trial Best Follow Up Boss alternatives → Follow Up Boss's competitors →
Grow
$69/mo per seat
Pro Popular
$499/mo per seat
Platform
$1000/mo per seat
Verified Aug 14, 2026 Official pricing page
Screenshot of Follow Up Boss's pricing page showing its plans and prices
Their pricing page, captured Aug 14, 2026

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Grow

$69/mo per seat $58/mo per seat annual
  • Connect any lead source and website
  • Customize lead distribution
  • Organize leads with Smart Lists
  • Automate all your follow up
  • Call, text and email directly from FUB
  • Sync your calendar & email
  • Report on agent & lead source performance
  • Mobile app
  • AI features are included

Pro

Popular
$499/mo per seat $416/mo per seat annual
  • Unlimited calling & texting for all users
  • Team inboxes
  • Call reporting
  • Enhanced support & training
  • Personalized onboarding
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform

$1000/mo per seat $833/mo per seat annual
  • Teams within teams
  • Enhanced onboarding
  • Dedicated Success Manager
  • Priority support
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Does Follow Up Boss have a free plan?

No. There's no free-forever plan. There is a free trial, and paid plans start at $69/mo.

AI Pricing Analysis

Pricing Model

Per-seat with a base plan fee plus per-user add-on costs that actually vary depending on which tier you're on — Grow charges extra for calling minutes per user, while Pro and Platform charge flat monthly per-user rates. So you're paying for a base license to the CRM plus a per-agent tax that scales unevenly across tiers.

Tier Strategy

Grow is the entry point for small teams or solo agents who just need lead follow-up and basic automation; Pro is built for growing teams that need more sophisticated workflows and reporting, and the jump from $69 to $499 is a brutal cliff that suggests Pro is really meant for brokerages, not individuals. Platform at $1000/mo is clearly aimed at large enterprises or franchises needing multi-office rollups, and the lower per-user add-on cost there ($17-20 vs Pro's $41-49) signals it's designed to absorb dozens of seats economically.

Competitive Positioning

Follow Up Boss sits mid-to-premium in the real estate CRM space — pricier than bare-bones lead trackers but cheaper than full brokerage platforms like BoomTown or kvCORE. The massive gap between Grow and Pro ($69 to $499) suggests they're not really competing for budget-conscious solo agents at the higher tiers; they're hunting teams and brokerages willing to pay for scale.

Growth Lever

Expansion is driven almost entirely by seat count, and the per-user pricing structure means costs balloon fast as a team adds agents — especially on Grow, where calling costs alone can add $30-40 per user. The steep tier jumps also suggest feature-gating (likely around reporting, automation depth, and multi-team management) is the real lever pushing teams from Grow to Pro to Platform, not just headcount.

Want the strategist's read on the live page? Read the AI teardown of Follow Up Boss's pricing page →

Follow Up Boss Pricing FAQ

How much does Follow Up Boss cost?
Paid plans start at $69/mo, going up to $1000/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
Per-seat with a base plan fee plus per-user add-on costs that actually vary depending on which tier you're on — Grow charges extra for calling minutes per user, while Pro and Platform charge flat monthly per-user rates. So you're paying for a base license to the CRM plus a per-agent tax that scales unevenly across tiers.
Is there a discount for annual billing?
Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Get 2 months free with annual billing."
Which plan makes sense for me?
Grow is the entry point for small teams or solo agents who just need lead follow-up and basic automation; Pro is built for growing teams that need more sophisticated workflows and reporting, and the jump from $69 to $499 is a brutal cliff that suggests Pro is really meant for brokerages, not individuals. Platform at $1000/mo is clearly aimed at large enterprises or franchises needing multi-office rollups, and the lower per-user add-on cost there ($17-20 vs Pro's $41-49) signals it's designed to absorb dozens of seats economically.

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Comparing Follow Up Boss to something specific? Try Follow Up Boss vs Dotloop, Follow Up Boss vs Real Geeks, or Follow Up Boss vs Wise Agent. Or see the best Follow Up Boss alternatives, ranked.

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