Wistia vs api.video Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Wistia api.video
Starts at $79/mo Custom
Number of plans 4 2
Free plan
Free trial
Pricing model hybrid usage-based

Free

$0/mo
  • 25 GB of storage max
  • 1 user only
  • Basic video analytics
  • Wistia Branding included

Business

$79/mo
  • 250 GB+ storage included
  • 3 + users
  • Remove Wistia branding
  • Collections and playlists
  • CTAs and forms
  • Advanced video analytics

Business + Lead gen

Popular
$329/mo
  • Connect Wistia to your marketing platform
  • Capture leads and viewer engagement data
  • Activate personalized follow-up and lead scoring
  • Measure pipeline and revenue impact

Enterprise

Custom
  • Automation Suite
  • Starting at 1 TB storage
  • Custom Users
  • Team accounts
  • SSO
  • Video Playback Protection
  • Dedicated customer success manager

Pay as you go

$0/mo
  • 100 Upload API calls/min
  • 200 Write API calls/min
  • 500 Read API calls/min
  • Audit Logs (up to 5 days)
  • No isolated storage
  • No security review
  • 99.999%
  • Public Terms
  • Credit Card, Apple Pay, SEPA (on request), Monthly Billing

Enterprise plan

Custom
  • 200 Upload API calls/min
  • 1000 Write API calls/min
  • 2500 Read API calls/min
  • Audit Logs (up to 60 days) & Domain Referrer
  • Isolated storage
  • Security Reviews
  • 99.999% + SLA credits
  • Signed MSA, SLA, DPA
  • Wire Transfer, Annual Billing, Payment schedules

Wistia vs api.video FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Wistia uses hybrid pricing, while api.video goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Wistia: Wistia sits mid-to-premium in the video hosting space — pricier than bare-bones hosting like Vimeo but positioned as a marketing platform, not just a player. They're chasing marketing teams and B2B companies who see video as a demand-gen channel, not casual creators who'd bounce off the $329 jump. api.video: Free encoding is the hook that makes them look cheap compared to competitors who meter every processing step, but the real cost lives in storage and delivery at scale. They're positioned to win developers and startups who want to test video infrastructure without upfront commitment, then grow into heavier usage.

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