Wistia vs Buzzsprout Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Wistia Buzzsprout
Starts at $79/mo $15/mo
Number of plans 4 3
Free plan
Free trial
Pricing model hybrid flat-rate

Free

$0/mo
  • 25 GB of storage max
  • 1 user only
  • Basic video analytics
  • Wistia Branding included

Business

$79/mo
  • 250 GB+ storage included
  • 3 + users
  • Remove Wistia branding
  • Collections and playlists
  • CTAs and forms
  • Advanced video analytics

Business + Lead gen

Popular
$329/mo
  • Connect Wistia to your marketing platform
  • Capture leads and viewer engagement data
  • Activate personalized follow-up and lead scoring
  • Measure pipeline and revenue impact

Enterprise

Custom
  • Automation Suite
  • Starting at 1 TB storage
  • Custom Users
  • Team accounts
  • SSO
  • Video Playback Protection
  • Dedicated customer success manager

Audio

Popular
$15/mo
  • Upload up to 72 hrs / yr
  • Easiest way to get started
  • Listed in Podcast Directories
  • Advanced Stats
  • Unlimited Episodes
  • Premium Website
  • Add-on Availability

Audio + Video

$25/mo
  • Upload up to 72 hrs / yr
  • Publish video on Apple Podcasts, Spotify, and YouTube
  • 1080p Video Resolution
  • Listed in Podcast Directories
  • Audio and video all from the same place

Multi-Podcast

$30/mo
  • Upload up to 180 hrs / yr
  • Affordably scales with your success

Wistia vs Buzzsprout FAQ

Which one is cheaper?
Buzzsprout is the cheaper option, starting at $15/mo vs $79/mo for Wistia.
Can I use either one for free?
Wistia has a free plan. Buzzsprout doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Wistia uses hybrid pricing, while Buzzsprout goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Wistia: Wistia sits mid-to-premium in the video hosting space — pricier than bare-bones hosting like Vimeo but positioned as a marketing platform, not just a player. They're chasing marketing teams and B2B companies who see video as a demand-gen channel, not casual creators who'd bounce off the $329 jump. Buzzsprout: Buzzsprout sits in the mid-tier of podcast hosting, pricier than bare-bones options like Spotify for Podcasters (free) but cheaper than enterprise-y platforms like Libsyn's higher tiers or Captivate. They're clearly courting serious hobbyists and small networks who want reliability and simplicity without an agency-grade price tag.

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