How much does Asana cost?

Paid plans start at $13/mo, going up to $30/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Personal" plan is free forever, not just a trial. You get 2 users, unlimited tasks and projects, list, board, and calendar views — plus 4 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 19% if you pay annually instead of month-to-month. They also mention: "Save up to 18% with annual billing."

Asana Pricing (2026)

Straight per-seat pricing — you're paying per user, per month, regardless of how many projects or tasks they touch. There's no usage-based component, so cost scales linearly with headcount, not activity.

From $13/mo 4 plans per-seat Free plan Best Asana alternatives → Asana's competitors →

Personal: $0/mo per seat
Starter: $13/mo per seat
Advanced: $30/mo per seat
Enterprise: Contact Sales

Verified Sep 29, 2026 Official pricing page

Screenshot of Asana's pricing page showing its plans and prices — Their pricing page, captured Sep 29, 2026

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Personal

$0/mo

2 users
Unlimited tasks and projects
List, board, and calendar views
Unlimited storage, 100MB max per file
Status updates
Time tracking with integrations
100+ free integrations

Starter

$13/mo per seat $10/mo per seat annual

AI Teammates and Asana Dash
AI Studio
No user seat limits
Timeline and Gantt views
Reporting dashboards
Unlimited automations
Forms
Custom templates
Custom fields
Unlimited free guests

Advanced

$30/mo per seat $24/mo per seat annual

AI Teammates and Asana Dash
AI Studio
Unlimited portfolios
Goals
Resource management
Approvals and proofing
Forms branching & customization
Time tracking
Scaled security
Connect Salesforce, Tableau, PowerBI Support

Enterprise

Contact Sales

AI Teammates and Asana Dash
AI Studio
SAML authentication
User provisioning (SCIM)
Universal resource management
Capacity planning
Service accounts
View-only licenses
Guest invitation permissions
Project admin controls
Enterprise+ available for advanced security and compliance

Does Asana have a free plan?

Yes: the Personal plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $13/mo.

What the free plan includes

2 users
Unlimited tasks and projects
List, board, and calendar views
Unlimited storage, 100MB max per file
Status updates
Time tracking with integrations
100+ free integrations

AI Pricing Analysis

Pricing Model

Tier Strategy

Personal is a solo/small-team toy with capped features, Starter is where real teams live once they need unlimited projects and timeline views, and Advanced kicks in when orgs need workflow automation, custom fields, and reporting across teams. The jump to Enterprise is less about features and more about needing SSO, admin controls, and compliance guarantees that procurement demands.

Competitive Positioning

Asana sits mid-pack against Monday and ClickUp — not the budget pick, but not premium either. They're clearly courting mid-market teams who've outgrown Trello but aren't ready for the complexity (or cost) of enterprise PM suites like Smartsheet.

Growth Lever

Seat count is the obvious lever, but the real expansion driver is feature-gating: automation rules, portfolios, and advanced reporting are locked behind Advanced, pushing teams to upgrade the whole org once a few power users need those tools. No free trial on paid tiers means the free plan itself is the top-of-funnel hook, nudging teams to convert once they hit project limits.

Want the strategist's read on the live page? Read the AI teardown of Asana's pricing page →

Asana Pricing FAQ

How much does Asana cost?: Paid plans start at $13/mo, going up to $30/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Personal" plan is free forever, not just a trial. You get 2 users, unlimited tasks and projects, list, board, and calendar views — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Straight per-seat pricing — you're paying per user, per month, regardless of how many projects or tasks they touch. There's no usage-based component, so cost scales linearly with headcount, not activity.
Is there a discount for annual billing?: Yes — you save up to 19% if you pay annually instead of month-to-month. They also mention: "Save up to 18% with annual billing."
Which plan makes sense for me?: Personal is a solo/small-team toy with capped features, Starter is where real teams live once they need unlimited projects and timeline views, and Advanced kicks in when orgs need workflow automation, custom fields, and reporting across teams. The jump to Enterprise is less about features and more about needing SSO, admin controls, and compliance guarantees that procurement demands.

More Project Management pricing

All Project Management pricing →

Comparing Asana to something specific? Try Asana vs Monday.com, Asana vs ClickUp, or Asana vs Trello. Or see the best Asana alternatives, ranked.

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