What is a comparison table?

A comparison table, also called a comparison chart, puts products side by side: one row per feature or buying criterion, one column per product, and a check, a cross, or a short note in each cell. B2B SaaS teams use one on pricing pages, on "us vs them" battle pages, and in sales decks, because it lets a buyer verify a claim at a glance instead of taking a paragraph of copy on trust.

How do I make a comparison chart with this tool?

Name your product and up to five competitors as columns, add a row for each feature or criterion buyers ask about, then click each cell to cycle between a check, a cross, and a short text note such as a price or a limit. Pick a style preset and your brand colour, then export the finished comparison chart as a PNG for a deck, a CSV for a spreadsheet, or an HTML snippet for your website.

Can I embed the comparison table on my website?

Yes. Get embed code gives you a self-contained HTML table with inline styles: no script, no iframe, nothing to host. Paste it into an HTML block in Webflow, WordPress, HubSpot, Framer, or your own templates. It inherits your site's font and includes a small "Made with" attribution link back to this tool.

How many rows should a feature comparison table have?

For a pricing page or a battle page, eight to twelve rows: the capabilities and terms a buyer in your segment actually decides on. Past that, readers stop comparing and start scanning for the one row they care about. Keep the long, every-feature version as an internal product comparison template for sales and product, and publish the short one.

How do I keep a competitor comparison fair and accurate?

Take every competitor cell from that competitor's own public pages (pricing, docs, changelog), include at least one row where a rival is ahead, and put a "last verified" date near the table. A comparison that only flatters you reads as an ad, and a cell that was true last spring is the fastest way to lose a deal when the prospect checks it.

Is this comparison table generator free? Do I need an account?

Yes, it is free, and there is no account. The table is built entirely in your browser and autosaves locally, so nothing you type is uploaded. We ask for an email once, the first time you export a PNG, a CSV, or the embed code.

Free tool · for B2B SaaS teams

Comparison Table Maker & Feature Comparison Chart

Build the you-vs-competitors feature table for your pricing page, battle page, or sales deck. Add a row per feature, a column per rival, and mark each cell with a check, a cross, or a short note. Export a PNG, a CSV, or an HTML snippet you can paste straight into your site. Free, no account.

Table title (optional)

Style preset

Clean Bold header Dark Minimal

Brand color

Rows & columns

Click a cell's button to cycle check → cross → text. Your product is always the first column and gets the highlight.

Preview

Autosaves in your browser. The embed inherits your site's font, so it will look native on your page.

Keep this table current automatically.

A comparison table is true the day you publish it. Then a competitor ships SSO or changes a plan, and your pricing page is quietly wrong. Outmano's competitor feature tracking reads what each rival lists, keeps a living who-has-what matrix, and tells you when a row changes, so you know which cell to fix before a prospect does.

Track competitor features »

How to make a feature comparison table buyers trust

Pick the two to four rivals that show up in your deals. Not every logo in the category: the names your prospects say out loud on calls. Your product is the first column; each rival gets one.
Choose rows from buyer questions, not from your feature list. Security review items (SSO, permissions, audit log), the integrations they already run, time to go live, and price. Eight to twelve rows is the ceiling for a public page.
Fill competitor cells from their own pages. Pricing page, docs, changelog. If you cannot point at a public source for a cross, do not publish the cross.
Use text where a check would mislead. "Enterprise plan only", "Read-only", "From 50 seats". A qualified cell is more persuasive than a blanket check, because the buyer can verify it.
Leave in a row where a rival wins. A table of unbroken checks in your column reads as an ad. One honest cross buys credibility for every other row.
Date it, then keep it current. Add "last verified" near the table and re-check after every competitor launch or pricing change. A stale cell does more damage than no table.

Feature comparison template for a B2B SaaS pricing page

A product comparison template that works for most B2B software: four row groups that map to the four things a buying committee checks. Swap in your own rows, keep the groups.

Feature	Your product	Competitor A	Competitor B
Security & admin
SSO (SAML)	✓	✓	Enterprise plan only
Role-based permissions	✓	✓	✕
Audit log	✓	✕	✕
Integrations
Public API	✓	Read-only	✓
Salesforce & HubSpot sync	✓	✓	✕
Onboarding & support
Time to go live	Same day	2–4 weeks	Same day
Named success manager	From 50 seats	✓	✕
Pricing
Starting price	$49 / seat	$99 / seat	Contact sales
Free trial	✓	✕	✓

Illustrative values. Note the three text cells: each one says something a bare check or cross would have hidden.

One table, three places it gets used

Pricing page

Eight to ten rows, the ones procurement asks about. Use the HTML embed so the text stays selectable, searchable, and editable without a redesign.

Battle page ("us vs them")

One rival per page, ten to twelve rows, more text cells. This is where qualified answers ("Read-only", "Add-on") win the comparison.

Sales deck

Five or six rows, the ones this account raised in discovery. Export the PNG, drop it on a slide, and rebuild it per deal from the same saved table.

New to the format? The feature comparison guide covers what to compare and why feature parity is not the goal. Need scores instead of checks? The Competitive Matrix Builder weights criteria and ranks rivals. The Competitor Analysis Generator collects the evidence behind each cell, and the Sales Battlecard Generator turns the same comparison into talk tracks for reps. Not sure which rivals belong in the columns? The Competitor Finder will name them. For the full method, read how to make a competitor comparison chart.

Comparison table FAQ

What is a comparison table?: A comparison table, also called a comparison chart, puts products side by side: one row per feature or buying criterion, one column per product, and a check, a cross, or a short note in each cell. B2B SaaS teams use one on pricing pages, on "us vs them" battle pages, and in sales decks, because it lets a buyer verify a claim at a glance instead of taking a paragraph of copy on trust.
How do I make a comparison chart with this tool?: Name your product and up to five competitors as columns, add a row for each feature or criterion buyers ask about, then click each cell to cycle between a check, a cross, and a short text note such as a price or a limit. Pick a style preset and your brand colour, then export the finished comparison chart as a PNG for a deck, a CSV for a spreadsheet, or an HTML snippet for your website.
Can I embed the comparison table on my website?: Yes. Get embed code gives you a self-contained HTML table with inline styles: no script, no iframe, nothing to host. Paste it into an HTML block in Webflow, WordPress, HubSpot, Framer, or your own templates. It inherits your site's font and includes a small "Made with" attribution link back to this tool.
How many rows should a feature comparison table have?: For a pricing page or a battle page, eight to twelve rows: the capabilities and terms a buyer in your segment actually decides on. Past that, readers stop comparing and start scanning for the one row they care about. Keep the long, every-feature version as an internal product comparison template for sales and product, and publish the short one.
How do I keep a competitor comparison fair and accurate?: Take every competitor cell from that competitor's own public pages (pricing, docs, changelog), include at least one row where a rival is ahead, and put a "last verified" date near the table. A comparison that only flatters you reads as an ad, and a cell that was true last spring is the fastest way to lose a deal when the prospect checks it.
Is this comparison table generator free? Do I need an account?: Yes, it is free, and there is no account. The table is built entirely in your browser and autosaves locally, so nothing you type is uploaded. We ask for an email once, the first time you export a PNG, a CSV, or the embed code.