Loom Pricing (2026)

Straight per-seat pricing where you're paying for each person who can record and share videos, not for storage or view counts. The AI features get bundled into a separate seat tier rather than metered separately, which is a simpler (if blunter) way to monetize the AI add-on.

From $18/mo 4 plans per-seat Free plan Free trial Best Loom alternatives → Loom's competitors →
Starter
$0/mo per seat
Business
$18/mo per seat
Business + AI Popular
$24/mo per seat
Enterprise
Contact Sales
Verified Aug 04, 2026 Official pricing page
Screenshot of Loom's pricing page showing its plans and prices
Their pricing page, captured Aug 04, 2026

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Starter

$0/mo
  • 25 videos
  • 5 minute screen recordings
  • Unlimited meeting length
  • Transcriptions in 50+ languages
  • Comments and emoji reactions

Business

$18/mo per seat
  • Unlimited videos
  • Unlimited recording time
  • Basic waveform editing
  • Remove Loom branding
  • Upload and download videos

Business + AI

Popular
$24/mo per seat
  • Auto-video enhancement
  • Advanced editing
  • Video-to-text automation
  • Auto-meeting recap emails
  • Auto-meeting notes
  • Admin insights

Enterprise

Contact Sales
  • Advanced security (SSO, SCIM)
  • Salesforce integration
  • 99.95% uptime SLA
  • EBA Compliance
  • Downloadable user insights

Does Loom have a free plan?

Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $18/mo. Paid tiers also come with a free trial.

What the free plan includes

  • 25 videos
  • 5 minute screen recordings
  • Unlimited meeting length
  • Transcriptions in 50+ languages
  • Comments and emoji reactions

AI Pricing Analysis

Pricing Model

Straight per-seat pricing where you're paying for each person who can record and share videos, not for storage or view counts. The AI features get bundled into a separate seat tier rather than metered separately, which is a simpler (if blunter) way to monetize the AI add-on.

Tier Strategy

Starter is a bait-and-hook free plan for individuals or tiny teams testing async video, capped enough that any real team collaboration forces an upgrade. Business is the real product for teams that need unlimited videos and basic admin controls, while Business + AI is the natural next step once people start wanting AI-generated summaries, titles, or transcripts instead of manually editing clips.

Competitive Positioning

Loom sits mid-market — pricier than a scrappy Zoom-recording workaround but cheap compared to full video-hosting or async-collaboration suites. They're clearly chasing teams already sold on async video culture, not trying to undercut on price, betting that ease-of-use and brand recognition justify the premium over free alternatives.

Growth Lever

Seat count is the obvious lever since pricing scales with headcount, but the sharper play is the $6/mo jump to Business + AI — once teams get hooked on AI-generated summaries and transcripts, that tier upgrade becomes sticky and hard to downgrade from. Enterprise then locks up SSO, advanced admin, and security controls that IT teams eventually need regardless of seat count.

Want the strategist's read on the live page? Read the AI teardown of Loom's pricing page →

Loom Pricing FAQ

How much does Loom cost?
Paid plans start at $18/mo, going up to $24/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Starter" plan is free forever, not just a trial. You get 25 videos, 5 minute screen recordings, unlimited meeting length — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
Straight per-seat pricing where you're paying for each person who can record and share videos, not for storage or view counts. The AI features get bundled into a separate seat tier rather than metered separately, which is a simpler (if blunter) way to monetize the AI add-on.
Is there a discount for annual billing?
Save up to 17% with annual billing.
Which plan makes sense for me?
Starter is a bait-and-hook free plan for individuals or tiny teams testing async video, capped enough that any real team collaboration forces an upgrade. Business is the real product for teams that need unlimited videos and basic admin controls, while Business + AI is the natural next step once people start wanting AI-generated summaries, titles, or transcripts instead of manually editing clips.

More Communication pricing

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Comparing Loom to something specific? Try Loom vs Zoom, Loom vs Aircall, or Loom vs Airmeet. Or see the best Loom alternatives, ranked.

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