How much does Loom cost?

Paid plans start at $18/mo, going up to $24/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Starter" plan is free forever, not just a trial. You get 25 videos, 5 minute screen recordings, unlimited meeting length — plus 2 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial. You don't need a credit card to start.

Is there a discount for annual billing?

Save up to 17% with annual billing.

Loom Pricing (2026)

Straight per-seat pricing, so cost scales linearly with headcount rather than usage or video volume. The twist is the AI tier — Loom's carved out a separate $6/mo premium just for AI features, essentially charging extra for the same seat to unlock generative tools like AI-generated summaries and title suggestions.

From $18/mo 4 plans per-seat Free plan Free trial Best Loom alternatives → Loom's competitors →

Starter: $0/mo per seat
Business: $18/mo per seat
Business + AI Popular: $24/mo per seat
Enterprise: Contact Sales

Verified Sep 29, 2026 Official pricing page

Screenshot of Loom's pricing page showing its plans and prices — Their pricing page, captured Sep 29, 2026

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Starter

$0/mo

25 videos
5 minute screen recordings
Unlimited meeting length
Transcriptions in 50+ languages
Comments and emoji reactions

Business

$18/mo per seat

Unlimited videos
Unlimited recording time
Basic waveform editing
Remove Loom branding
Upload and download videos

Business + AI

Popular

$24/mo per seat

Auto-video enhancement
Advanced editing
Video-to-text automation
Auto-meeting recap emails (NEW)
Auto-meeting notes (NEW)
Admin insights

Enterprise

Contact Sales

Advanced security (SSO, SCIM)
Salesforce integration
99.95% uptime SLA
EBA Compliance
Downloadable user insights

Does Loom have a free plan?

Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $18/mo. Paid tiers also come with a free trial, no credit card required.

What the free plan includes

25 videos
5 minute screen recordings
Unlimited meeting length
Transcriptions in 50+ languages
Comments and emoji reactions

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter is the bait — free forever, but capped enough (limited videos, no advanced editing) that any team using Loom daily hits a wall fast. Business at $18 is where real teams land once they need unlimited recording length and screen recording history, while Business + AI is the upsell for teams who want Loom to do the busy work of summarizing and transcribing for them; Enterprise kicks in once security, SSO, or admin controls become a procurement requirement rather than a nice-to-have.

Competitive Positioning

Loom sits mid-pack for async video tools — pricier than scrappy Chrome-extension competitors but way cheaper than bundling video into a full collaboration suite. They're not competing on price at all; they're betting teams will pay a premium because Loom is the default verb for 'send a quick video' the way Slack is for chat.

Growth Lever

Seat count is the primary lever since pricing is per-user, but the real expansion play is AI — tacking on $6/seat to a 100-person team is an extra $600/mo that adds up fast once a few power users start relying on AI summaries. Feature-gating (unlimited recording, advanced editing, engagement insights) behind Business is what forces teams off the free plan in the first place.

Want the strategist's read on the live page? Read the AI teardown of Loom's pricing page →

Loom Pricing FAQ

How much does Loom cost?: Paid plans start at $18/mo, going up to $24/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Starter" plan is free forever, not just a trial. You get 25 videos, 5 minute screen recordings, unlimited meeting length — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?: Straight per-seat pricing, so cost scales linearly with headcount rather than usage or video volume. The twist is the AI tier — Loom's carved out a separate $6/mo premium just for AI features, essentially charging extra for the same seat to unlock generative tools like AI-generated summaries and title suggestions.
Is there a discount for annual billing?: Save up to 17% with annual billing.
Which plan makes sense for me?: Starter is the bait — free forever, but capped enough (limited videos, no advanced editing) that any team using Loom daily hits a wall fast. Business at $18 is where real teams land once they need unlimited recording length and screen recording history, while Business + AI is the upsell for teams who want Loom to do the busy work of summarizing and transcribing for them; Enterprise kicks in once security, SSO, or admin controls become a procurement requirement rather than a nice-to-have.

More Communication pricing

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Comparing Loom to something specific? Try Loom vs Zoom, Loom vs Aircall, or Loom vs Airmeet. Or see the best Loom alternatives, ranked.

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