How do you write a press release?

Lead with the news, not the company. Put the announcement in the headline and repeat it in the first sentence with the who, what, when, and where. Follow with one or two paragraphs of supporting detail, one quote from a named spokesperson that adds opinion rather than restating facts, a boilerplate paragraph about the company, and a media contact. Keep the whole thing on one page — 300 to 500 words.

What is the correct press release format?

The standard format is: "FOR IMMEDIATE RELEASE" at the top, a headline (and optional subheadline), a dateline in the form CITY, State — Month Day, Year —, a lead paragraph carrying the whole story, supporting body paragraphs, a spokesperson quote, an "About [Company]" boilerplate, media contact details, and three hash marks (###) to mark the end. This generator produces exactly that structure for four news types: product launch, funding round, partnership, and award.

How long should a press release be?

One page — roughly 300 to 500 words. Journalists skim dozens of releases a day; if the news doesn't survive being cut to the first paragraph, the release is too long rather than the paragraph too short. Put everything essential in the headline and lead, and let the body add detail for whoever keeps reading.

What does ### mean at the end of a press release?

The three hash marks are a print-era convention that signals the end of the release, so an editor knows no pages are missing. It is still expected formatting: it tells the journalist the document is complete and anything after it (like contact notes) isn't for publication.

Is this press release generator free? Do I need an account?

Yes, and no account. The form and preview run entirely in your browser and autosave locally — nothing you type is sent to our servers. We only ask for an email when you copy the finished release or download it as a PDF.

Free tool

Press Release Template & Generator

Pick the news type — product launch, funding, partnership, or award — fill in the form, and watch a correctly formatted, AP-style press release assemble itself. Autosaves in your browser; copy the text or download a PDF. Free, no account.

News type

Product launch Funding round Partnership Award / recognition

Company name What the company is (one clause) City State / country Release date Headline Subheadline (optional) Supporting details (1–2 paragraphs) Spokesperson quote Spokesperson name Spokesperson title About the company (boilerplate) Media contact name Media contact email

Autosaves in your browser. Nothing is sent to our servers.

Your release is one announcement. Competitors make them every week.

Outmano watches competitors' newsrooms, blogs, and press mentions — so you know what they announced, when, and how the market received it, before your next release goes out.

See competitors' announcements »

The press release format, part by part

Every wire-ready press release follows the same skeleton, and journalists notice when one doesn't. In order:

"FOR IMMEDIATE RELEASE" — top of the page. (Use "EMBARGOED UNTIL [date]" only when you've agreed an embargo with the outlet.)
Headline. The news in active voice, under ~100 characters. Not clever — clear.
Subheadline (optional) — one line of supporting detail the headline had no room for.
Dateline + lead. "CITY, State — Month Day, Year —" then one paragraph carrying who, what, when, and why it matters. If a journalist reads only this, they have the story.
Body. One or two paragraphs of supporting detail: numbers, availability, pricing, context.
Quote. A named spokesperson saying something with an opinion in it — never a restatement of the lead.
Boilerplate. "About [Company]" — 2–3 reusable sentences on what the company does and one proof point.
Media contact + ###. A name and an email a reporter can reach today, then three hash marks to mark the end.

How to write a press release journalists actually read

Decide the news type first. Launch, funding, partnership, and award releases lead differently — that's why this generator makes you pick before you write. A funding lead is the amount and the investor; a launch lead is the product and who it serves.
Write the headline last. Draft the lead paragraph, then compress it. If the headline needs a comma and two clauses, the news isn't clear yet.
Keep it to one page. 300–500 words. Anything essential that doesn't fit belongs in a follow-up conversation, not paragraph six.
Make the quote do real work. The test: could the journalist have written it themselves from the facts? If yes, cut it and try again.
Send it to people, not addresses. A release on your newsroom page plus five personal emails to reporters who cover your space beats a 500-contact blast every time.

Announcements are one of the levers behind share of voice — how much of your market's attention you hold relative to competitors.

Announcing something competitive? The Competitor Analysis Generator puts your story side by side with the companies journalists will compare you to, the Sales Battlecard Generator arms your team for the deals the coverage brings in, and the CTR Calculator measures whether the announcement actually earned clicks. There's more in the free tools catalog.

Press release generator FAQ

How do you write a press release?: Lead with the news, not the company. Put the announcement in the headline and repeat it in the first sentence with the who, what, when, and where. Follow with one or two paragraphs of supporting detail, one quote from a named spokesperson that adds opinion rather than restating facts, a boilerplate paragraph about the company, and a media contact. Keep the whole thing on one page — 300 to 500 words.
What is the correct press release format?: The standard format is: "FOR IMMEDIATE RELEASE" at the top, a headline (and optional subheadline), a dateline in the form CITY, State — Month Day, Year —, a lead paragraph carrying the whole story, supporting body paragraphs, a spokesperson quote, an "About [Company]" boilerplate, media contact details, and three hash marks (###) to mark the end. This generator produces exactly that structure for four news types: product launch, funding round, partnership, and award.
How long should a press release be?: One page — roughly 300 to 500 words. Journalists skim dozens of releases a day; if the news doesn't survive being cut to the first paragraph, the release is too long rather than the paragraph too short. Put everything essential in the headline and lead, and let the body add detail for whoever keeps reading.
What does ### mean at the end of a press release?: The three hash marks are a print-era convention that signals the end of the release, so an editor knows no pages are missing. It is still expected formatting: it tells the journalist the document is complete and anything after it (like contact notes) isn't for publication.
Is this press release generator free? Do I need an account?: Yes, and no account. The form and preview run entirely in your browser and autosave locally — nothing you type is sent to our servers. We only ask for an email when you copy the finished release or download it as a PDF.