Pulley Pricing (2026)

It's a hybrid: a flat annual platform fee ($1,200/yr Startup, $3,500/yr Growth) layered on top of a stakeholder-count value metric, where each person holding equity counts and small angels (checks of $50K or under) count as half. So you're really paying for the size of your cap table, not seats or usage.

3 plans hybrid Best Pulley alternatives →
Startup
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Growth Popular
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Enterprise
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Verified Oct 22, 2026 Official pricing page

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Screenshot of Pulley's pricing page showing its plans and prices
Their pricing page, captured Oct 22, 2026

Startup

Contact Sales
  • First 25 stakeholders included
  • Cap table management
  • Share certificates
  • Send & sign templated SAFE, Option, and RSA agreements
  • Fundraise modeler
  • Interactive offer letters
  • Communications Hub
  • Concierge onboarding

Growth

Popular
Contact Sales
  • First 40 stakeholders included
  • 409A valuations
  • Send and sign custom SAFE, Option, and RSA agreements
  • Option exercises
  • Rule 701
  • Form 3921
  • Board approvals
  • HRIS integrations

Enterprise

Contact Sales
  • Stock-based Compensation Reporting (ASC 718)
  • Custom reporting
  • Managed Equity Administration Services
  • Secondary liquidity solutions

Does Pulley have a free plan?

No. Pulley lists no free plan or trial on its pricing page. Pricing is custom; you'll need to talk to sales.

Want free? Brex, ChartMogul, and Airwallex have free plans: see all Pulley alternatives →

AI Pricing Analysis

Pricing Model

It's a hybrid: a flat annual platform fee ($1,200/yr Startup, $3,500/yr Growth) layered on top of a stakeholder-count value metric, where each person holding equity counts and small angels (checks of $50K or under) count as half. So you're really paying for the size of your cap table, not seats or usage.

Tier Strategy

Startup is built for early-stage founders with a thin cap table, Growth for post-seed companies juggling more investors and employee grants, and Enterprise (custom, sales-led) for complex or late-stage cap tables. The upgrade trigger is mostly stakeholder growth plus a need for more sophisticated equity workflows, and Enterprise pricing stays opaque to push those buyers into a sales conversation.

Competitive Positioning

At $1,200/yr entry, Pulley slots into the budget-to-mid band of the cap table management space, undercutting premium incumbents like Carta while staying paid-only with no free tier to compete with the freemium crowd. It's clearly courting startup founders who want a modern, cheaper Carta alternative, though the 12/8/26 shutdown banner makes this more of a cautionary tale than a live competitive threat.

Growth Lever

Expansion is driven by cap table headcount: every new hire granted options and every angel or seed investor added nudges the stakeholder count up, with the half-weight for small angels softening the bill for early rounds. With no free plan or trial, the paywall is the product from day one, and Enterprise is where advanced features and custom terms get gated behind a sales call.

Want the strategist's read on the live page? Read the AI teardown of Pulley's pricing page →

Pulley Pricing FAQ

How much does Pulley cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
It's a hybrid: a flat annual platform fee ($1,200/yr Startup, $3,500/yr Growth) layered on top of a stakeholder-count value metric, where each person holding equity counts and small angels (checks of $50K or under) count as half. So you're really paying for the size of your cap table, not seats or usage.
Which plan makes sense for me?
Startup is built for early-stage founders with a thin cap table, Growth for post-seed companies juggling more investors and employee grants, and Enterprise (custom, sales-led) for complex or late-stage cap tables. The upgrade trigger is mostly stakeholder growth plus a need for more sophisticated equity workflows, and Enterprise pricing stays opaque to push those buyers into a sales conversation.

More Finance pricing

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