Pulley Pricing (2026)

Pulley charges annually with pricing that scales by stakeholder count, not seats — the more people holding equity or tokens in your cap table, the more you pay. On top of that, crypto features (valuations, token cap table, distributions) are sold as separate modular add-ons rather than bundled into the core plan.

From $100/mo 3 plans hybrid Best Pulley alternatives →
Startup
$100/mo
Growth
$291/mo
Enterprise
Contact Sales
Verified Aug 22, 2026 Official pricing page

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Startup

$100/mo
  • First 25 stakeholders included
  • Cap table management
  • Share certificates
  • Send & sign templated SAFE, Option, and RSA agreements
  • Fundraise modeler
  • Interactive offer letters
  • Communications Hub
  • Concierge onboarding

Growth

$291/mo
  • First 40 stakeholders included
  • 409A valuations
  • Send and sign custom SAFE, Option, and RSA agreements
  • Option exercises
  • Rule 701
  • Form 3921
  • Board approvals
  • HRIS integrations

Enterprise

Contact Sales
  • Stock-based Compensation Reporting (ASC 718)
  • Custom reporting
  • Managed Equity Administration Services
  • Secondary liquidity solutions

Does Pulley have a free plan?

No. Pulley lists no free plan or trial on its pricing page. Paid plans start at $100/mo.

Want free? Brex, Airwallex, and Expensify have free plans: see all Pulley alternatives →

AI Pricing Analysis

Pricing Model

Pulley charges annually with pricing that scales by stakeholder count, not seats — the more people holding equity or tokens in your cap table, the more you pay. On top of that, crypto features (valuations, token cap table, distributions) are sold as separate modular add-ons rather than bundled into the core plan.

Tier Strategy

Startup ($100/mo) fits early-stage teams with a small, tight cap table — founders, a few employees, maybe an angel or two. Growth ($291.67/mo) kicks in once you've raised more rounds and onboarded enough employees or investors that you blow past the stakeholder cap, and Enterprise exists for later-stage companies with complex, high-headcount structures that need custom terms.

Competitive Positioning

Pulley sits mid-market against Carta — cheaper to start than Carta's typical entry point but structured similarly around stakeholder-based scaling rather than a flat SMB rate. They're clearly courting startups that feel nickel-and-dimed by Carta's reputation for aggressive upsells, betting on transparency (published pricing) as the wedge.

Growth Lever

The core lever is stakeholder count — every new hire with equity, every new investor, pushes you toward the next tier's threshold. Layer on the crypto/token products as a separate expansion path, plus that 15% bundling discount for teams running both equity and token cap tables, and you've got two distinct upgrade triggers instead of one.

Want the strategist's read on the live page? Read the AI teardown of Pulley's pricing page →

Pulley Pricing FAQ

How much does Pulley cost?
Paid plans start at $100/mo, going up to $291/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Pulley charges annually with pricing that scales by stakeholder count, not seats — the more people holding equity or tokens in your cap table, the more you pay. On top of that, crypto features (valuations, token cap table, distributions) are sold as separate modular add-ons rather than bundled into the core plan.
Is there a discount for annual billing?
15% off when you combine token + equity.
Which plan makes sense for me?
Startup ($100/mo) fits early-stage teams with a small, tight cap table — founders, a few employees, maybe an angel or two. Growth ($291.67/mo) kicks in once you've raised more rounds and onboarded enough employees or investors that you blow past the stakeholder cap, and Enterprise exists for later-stage companies with complex, high-headcount structures that need custom terms.

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Comparing Pulley to something specific? Try Pulley vs Bill.com, Pulley vs Brex, or Pulley vs ChartMogul. Or see the best Pulley alternatives, ranked.

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