ActiveCampaign vs Klaviyo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Starts at | $15/mo | Custom |
| Number of plans | 4 | 1 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Free
- Up to 250 profiles
- 500 emails/month
- 150 mobile message credits
- 10,000 Composer credits
- Built-in reporting
- Email support
ActiveCampaign vs Klaviyo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Klaviyo has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing. Klaviyo: Klaviyo is squarely the premium play in e-commerce email/SMS — they're not trying to win on price against Mailchimp or Brevo. They're going after mid-market and scaling DTC brands that want a unified data + marketing platform and are willing to pay for tight Shopify integration and attribution depth.
Still deciding? See the best ActiveCampaign alternatives or the best Klaviyo alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for ActiveCampaign and Klaviyo and let you know when something moves.