ActiveCampaign vs Klaviyo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Starts at | $15/mo | Custom |
| Number of plans | 4 | 1 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Free
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
ActiveCampaign vs Klaviyo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Klaviyo has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it. Klaviyo: Klaviyo sits in the premium-for-ecommerce lane — pricier than generic ESPs like Mailchimp at scale, but positioned as the data-rich, Shopify-native option for brands that treat email/SMS as a revenue channel, not a broadcast tool. They're not chasing budget shoppers; they're winning DTC brands willing to pay more for attribution and segmentation depth.
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