ActiveCampaign vs Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | Loops | |
|---|---|---|
| Starts at | $15/mo | Custom |
| Number of plans | 4 | 1 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Free
- Up to 4,000 sends in any rolling 30 days
- Up to 10 emails per second
- All features included
- Includes a small "Powered by Loops" footer
ActiveCampaign vs Loops FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Loops has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. ActiveCampaign uses hybrid pricing, while Loops goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it. Loops: By not charging per seat, Loops is clearly positioning against tools like Customer.io or Iterable that nickel-and-dime on team access, betting that founders want their whole team in the tool without a per-login tax. Without visible pricing past the free tier, it's hard to say if they're cheap or premium at scale, but the seat-free model signals they're courting small, collaborative teams over enterprise buyers.
Still deciding? See the best ActiveCampaign alternatives or the best Loops alternatives, ranked with verified pricing.
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