ActiveCampaign vs SendPulse Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | SendPulse | |
|---|---|---|
| Starts at | $15/mo | $9/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Free
- 15,000 emails per month
- 140+ editable email templates
- Drag-and-drop email builder
- Contact import
- Subscription forms to grow your mailing list
- Basic features in Automation
- Open and click-through rate analytics
Standard
- Unlimited number of emails
- Static subscriber segmentation
- A/B testing for email subject, content, and sender names
- 3 users per account
- Scheduled sending by date and time
- Advanced features in Automation
- Payment processing in emails
- No SendPulse branding
Pro
Popular- Reengagement emails
- Dynamic subscriber segmentation
- Email address verification
- 10 users per account
- Expert-level features in Automation
- Personalized onboarding with a dedicated coordinator and tailored setup
Enterprise
- Unlimited number of sender email addresses
- Unlimited number of flows in Automation
- Full A/B testing suite
- Unlimited number of users
- Dedicated support
ActiveCampaign vs SendPulse FAQ
- Which one is cheaper?
- SendPulse is the cheaper option, starting at $9/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- SendPulse has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing. SendPulse: At these price points for 500 subscribers, SendPulse is firmly in the budget-to-mid tier — competing with Mailchimp's lower rungs and undercutting tools like ActiveCampaign on entry price. They're clearly going after cost-sensitive SMBs and creators who want flexibility without a big upfront commitment.
Keep tabs on both.
We'll monitor pricing changes for ActiveCampaign and SendPulse and let you know when something moves.