ActiveCampaign vs Zoho Campaigns Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign pricing | Zoho Campaigns pricing | |
|---|---|---|
| Starts at | $15/mo | $3/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Forever Free
- Up to 2,000 contacts
- 6,000 emails/month
- 5 users
- List management
- Templates, Drag & drop, HTML import, Generative AI
- 35 apps integration available
- Basic reporting
Standard
Popular- Starts at 500 contacts
- Unlimited emails
- 10 users
- Basic segmentation
- 120+ templates, A/B testing, Attachments
- 40+ apps integration available
- Basic drag-and-drop workflows
- Advanced analytics
- Custom roles, Source tracking
- Priority support
Professional
- Starts at 500 contacts
- Unlimited emails
- 20+ users
- Advanced segmentation, Tags, Contact scoring
- Dynamic content, Send time optimization, Timezone scheduling, Batch scheduling
- Pop-up forms, RSS campaigns
- Abandonment cart, Purchase follow-up workflows, Frequency capping
- Advanced analytics
- Workspace, Webhooks
- Priority support
ActiveCampaign vs Zoho Campaigns FAQ
- Which one is cheaper?
- Zoho Campaigns is the cheaper option, starting at $3/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- Zoho Campaigns has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite. Zoho Campaigns: Zoho undercuts Mailchimp, Constant Contact, and even Brevo on sticker price, positioning itself as the budget-friendly option for cost-conscious small businesses already living in the Zoho ecosystem. This isn't a premium play — it's a land-grab on price to pull people away from pricier incumbents.
Still deciding? See the best ActiveCampaign alternatives or the best Zoho Campaigns alternatives, ranked with verified pricing.
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