ActiveCampaign vs Zoho Campaigns Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | Zoho Campaigns | |
|---|---|---|
| Starts at | $15/mo | $3/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Forever free
- Up to 2K contacts
- 6,000 emails/month
- 5 users
- Signup forms
- Limited ready-to-use email templates
- Compliance check
STANDARD
Popular- Unlimited emails
- 10 users
- Basic segmentation
- Access to all ready-to-use email templates
- Basic drag-and-drop workflows
- Email attachments
- SMS marketing
- Dedicated IP
PROFESSIONAL
- Unlimited emails
- 20 users
- Advanced segmentation
- Contact scoring and tags
- Advanced drag-and-drop workflows
- Cart abandonment and purchase follow-ups with workflows
- Pop-up forms
- Dynamic content
- Email polls
- Batch sending
- Recipient time zone sends
- Recipient optimal open time sends
- SMS marketing
- Dedicated IP
ActiveCampaign vs Zoho Campaigns FAQ
- Which one is cheaper?
- Zoho Campaigns is the cheaper option, starting at $3/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- Zoho Campaigns has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing. Zoho Campaigns: At $3–$4.50/mo for 500 contacts, Zoho Campaigns is firmly in the budget-friendly camp — undercutting Mailchimp and ActiveCampaign significantly at comparable contact counts. They're clearly going after cost-conscious SMBs and nonprofits (explicit discount offered) who want capable email marketing without paying premium-tool prices.
Keep tabs on both.
We'll monitor pricing changes for ActiveCampaign and Zoho Campaigns and let you know when something moves.