Apollo.io vs Mixmax Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Mixmax Suite
Popular- Inbox Copilot
- Meeting Copilot
- Engagement Copilot
- Mixmax Core
- Mixmax Intelligence
Inbox Copilot
- Email tracking
- Inbox categorization and filtering
- Smart signals & follow-ups
- Meeting scheduling
Meeting Copilot
- Pre-meeting prep
- Instant meeting notes
- Draft follow-up emails
- Meeting scheduling
Engagement Copilot
- Email sequences
- Multi-channel sequences
- AI sequence builder
- Sequence personalization
Mixmax for Teams
- 3,000 unique monthly sequence recipients
- Dialer
- Salesforce Insights
- Custom Branding
- Custom Domain
- Advanced Workflow Rules
Free
- Open tracking - 20 emails / month
- Click tracking - 20 emails / month
- Reminders
- Email templates (creating & using)
- Email enhancements
- Scheduling links
- Share times you're free to meet
- Add additional guests
- Meeting reminder emails
- Email sequences - 50 contacts / month
- Tasks
- Live Feed aggregated data
- Chat support
- Industry-leading security (SOC 2 Type II)
- GDPR compliance
- HIPAA compliant
- CPRA-compliant provider
- Audited by Google
Apollo.io vs Mixmax FAQ
- Which one is cheaper?
- Mixmax is the cheaper option, starting at $34/mo vs $49/mo for Apollo.io.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow. Mixmax: They're mid-market priced against tools like Outreach and Salesloft, which run $100–$150+/seat, making Mixmax a credible value play for SMB and mid-market sales teams. They're not trying to beat free tools like HubSpot's basic sequences — they're targeting teams that have outgrown those but can't justify enterprise sales engagement contracts.
Keep tabs on both.
We'll monitor pricing changes for Apollo.io and Mixmax and let you know when something moves.