Apollo.io vs Proposify Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Basic
- Unlimited document sends
- E-signatures
- Document tracking
- Unlimited templates
- Content library
- Embed images & videos
- Custom domain
- Online signatures
- Interactive quoting
- Client input forms
- Document Sends
- Collaborator seats
- Notifications & metrics
- PDF export
- Reports
- Email & chat support
Team
Popular- Unlimited document sends
- E-signatures
- Document tracking
- Document analytics
- Integrations and automations
- Custom fields & variables
- Unlimited templates
- Content library
- Embed images & videos
- Custom domain
- Online signatures
- Interactive quoting
- Client input forms
- Document Sends
- Collaborator seats
- Notifications & metrics
- PDF export
- Reports
- Integrations
- Automations
- Email & chat support
Business
- User roles & permissions
- SSO (Okta, Azure, Salesforce)
- API access
- Multiple workspaces
- Onboarding options available
- Unlimited templates
- Content library
- Embed images & videos
- Custom domain
- Online signatures
- Interactive quoting
- Client input forms
- Document Sends
- Collaborator seats
- Notifications & metrics
- PDF export
- Reports
- Integrations
- Automations
- Single sign-on (SSO)
- Salesforce integration
- Aspire integration
- Custom fields & variables
- Roles & permissions
- Approval workflows
- Workspaces
- API Access
- Email & chat support
- Phone & Zoom support
- Success manager
- Premium integration support
- Custom template design
Apollo.io vs Proposify FAQ
- Which one is cheaper?
- Proposify is the cheaper option, starting at $29/mo vs $49/mo for Apollo.io.
- Can I use either one for free?
- Apollo.io has a free plan. Proposify doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow. Proposify: They're mid-market priced — not trying to undercut PandaDoc or Docusign on entry cost, but not positioned as enterprise-first either. The $3,900/yr Business floor signals they're chasing teams with real sales infrastructure, not freelancers or early-stage startups.
Keep tabs on both.
We'll monitor pricing changes for Apollo.io and Proposify and let you know when something moves.