Attio vs Bigin by Zoho CRM Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Attio pricing | Bigin by Zoho CRM pricing | |
|---|---|---|
| Starts at | $44/mo | $9/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Plus
- Private lists
- Enhanced email sending
- Up to 10 seats
Pro
Popular- Call Intelligence & sequences
- Permission controls
- Advanced reporting
Enterprise
- Unlimited objects
- Unlimited teams
- Security and admin controls
Free
- Single Pipeline
- 500 Records
- Contacts, Products & Activities Management
- Automations (3)
- Built-in Phone
- Third-party Phone Integration
- Standard Dashboard - Charts & KPIs
- Developer APIs
- Zapier, Zoho Desk, Zoho Campaigns, and Zoho Forms Integration
- Apps for iOS, iPadOS, Android and macOS
- Booking and appointment scheduling (1)
- No-code form for contacts & pipelines
- Business Card Scanner
- MCP (Model Context Protocol) support
Express
- Team Pipelines (3)
- 50,000 Records
- Email & WhatsApp Business Integration
- Automations (30)
- Mass emails with email insights
- Customizable dashboards with charts and KPIs
- 10 custom fields/module
- Zoho Books, Zoho Invoice and Zoho Meeting Integration
- Google Workspace, Microsoft Outlook, Teams, Zoom Meeting, Mailchimp and X integration
- Facebook, Instagram, LinkedIn, Tik Tok Leads Ads Integration
- Booking and appointment scheduling (1)
- Streamlined document signing and management with Zoho Sign
- QuickBooks integration
- Payment Links
Premier
Popular- Team Pipelines (5)
- 100,000 Records
- Advanced field types
- Advanced Automation (50)
- Stage Transition Rules
- Global selling with multiple currencies
- Customizable Dashboards - Target Meter
- 25 custom fields per module
- Cleanup Duplicates
- Booking and appointment scheduling (1)
- Data enrichment
- Writing Assistant
- Record Summary
- Email Reply Assistant
- CrossSell Genie
- Churn Analyzer
- 1000 AI credits/month
Bigin 360
- Team Pipelines (15)
- 1 Million Records
- Email-In pre-installed with 5 aliases
- Advanced Automation Rules (100)
- File Cabinet pre-installed with 5 GB storage
- 50 custom fields/module
- 1000 mass mails/day
- Highest limits for features
- Booking and appointment scheduling (100)
- 3000 AI credits/month
Attio vs Bigin by Zoho CRM FAQ
- Which one is cheaper?
- Bigin by Zoho CRM is the cheaper option, starting at $9/mo vs $44/mo for Attio.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Attio: Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market. Bigin by Zoho CRM: At $9 to $21 per seat, Bigin is deliberately the budget end of the CRM market, aimed squarely at small businesses that find Salesforce or HubSpot overkill and overpriced. The Free plan, free trial, and 100% money-back guarantee stack up to a very low-risk entry, which is how you win price-sensitive buyers coming off spreadsheets.
Still deciding? See the best Attio alternatives or the best Bigin by Zoho CRM alternatives, ranked with verified pricing.
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