Better Proposals vs LeadIQ Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Better Proposals LeadIQ
Starts at $19/mo $15/mo
Number of plans 3 3
Free plan
Free trial
Pricing model per-seat per-seat

Starter

$19/mo
  • Legally binding digital signatures
  • Interactive pricing tables
  • Payment integrations
  • Content Library
  • Notifications and analytics

Premium

$29/mo
  • Custom domain
  • CRM integrations
  • Automatic expiry dates
  • API/Zapier
  • Custom onboarding flows and forms

Enterprise

$49/mo
  • Content locking
  • Simultaneous editing
  • Inline commenting
  • Manager approvals
  • Advanced user permissions

Free

$0/mo
  • People Search (Email + Mobile Numbers)
  • LeadiQ API Access
  • Exporting
  • Track Job Changes for Champions
  • Prospect via Chrome Extension
  • Prospect via LeadiQ Database Search (Limited Access)
  • LeadiQ AI Outbound Message Writer
  • Signals (10-K, Podcast Mentions, Hiring, etc)
  • Integrations
  • CRM Enrichment
  • Webform Enrichment
  • Company Search (Technographics + Firmographics)

Pro

$15/mo
  • People Search (Email + Mobile Numbers)
  • LeadiQ API Access
  • Exporting
  • Track Job Changes for Champions
  • Prospect via Chrome Extension
  • Prospect via LeadiQ Database Search (Limited Access)
  • LeadiQ AI Outbound Message Writer
  • Signals (10-K, Podcast Mentions, Hiring, etc)
  • Integrations
  • CRM Enrichment
  • Webform Enrichment
  • Company Search (Technographics + Firmographics)

Enterprise

Custom
  • LeadiQ AI Account Prospecting
  • Governance Controls for Prospect Data
  • File Enrichment CSV Upload
  • Advanced Admin Settings for Integrations
  • Salesforce Duplicate Detection
  • Team Analytics Dashboarding & Reporting
  • Custom Field Mappings for CRM & Engagement Integrations
  • Lando Agent

Better Proposals vs LeadIQ FAQ

Which one is cheaper?
LeadIQ is the cheaper option, starting at $15/mo vs $19/mo for Better Proposals.
Can I use either one for free?
LeadIQ has a free plan. Better Proposals doesn't — though they do offer a free trial.
How do they charge?
Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Better Proposals: At $19-49/user, Better Proposals sits in the budget-to-mid range of the proposal software space — cheaper than heavyweight quoting/CPQ tools but not the rock-bottom option either. They're clearly courting freelancers and small agencies who want something more polished than a Google Doc but don't need enterprise contract management. LeadIQ: At $15/mo, LeadIQ undercuts most sales intelligence tools like ZoomInfo or Cognism that gate pricing entirely behind sales calls — they're clearly positioning as the accessible, self-serve entry point for prospecting data. The Enterprise tier still requires a sales conversation, so they're playing both ends: cheap and transparent at the bottom, negotiated and feature-rich at the top.

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