Better Proposals vs Lusha Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Better Proposals pricing Lusha pricing
Starts at $19/mo $37/mo
Number of plans 3 5
Free plan —
Free trial —
Pricing model per-seat hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Starter

$19/mo
  • Legally binding digital signatures
  • Interactive pricing tables
  • Payment integrations
  • Content Library
  • Notifications and analytics

Premium

$29/mo
  • Custom domain
  • CRM integrations
  • Automatic expiry dates
  • API/Zapier
  • Custom onboarding flows and forms

Enterprise

$49/mo
  • Content locking
  • Simultaneous editing
  • Inline commenting
  • Manager approvals
  • Advanced user permissions

Free

$0/mo
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights

Starter

$37/mo
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics

Pro

$52/mo
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Webhooks

Premium

Popular
$299/mo
  • 5 free seats
  • API Advanced
  • Team management
  • Credit allocation
  • 5 buying intent topics, unlimited results

Scale

Custom
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support

Better Proposals vs Lusha FAQ

Which one is cheaper?
Better Proposals starts lower at $19/mo, compared to $37/mo for Lusha.
Can I use either one for free?
Lusha has a free plan. Better Proposals doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Better Proposals uses per-seat pricing, while Lusha goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Better Proposals: Sitting in the low-to-mid range for proposal software, Better Proposals is priced to compete with tools like PandaDoc and Proposify without going premium-enterprise territory. They're clearly courting freelancers and small-to-mid sales teams who want polish without paying for a heavyweight document platform. Lusha: Lusha sits in the mid-market of the sales intelligence space — pricier than bare-bones scrapers but noticeably cheaper than heavyweight platforms like ZoomInfo or Cognism. They're clearly courting SMBs and individual reps who want solid contact data without an enterprise contract or a six-figure commitment.

Still deciding? See the best Better Proposals alternatives or the best Lusha alternatives, ranked with verified pricing.

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