Bitly vs Poptin Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
FREE
- 250 active contacts
- 500 emails
- Segments
- Campaigns
- Automations
- 1,000 visitors/mo
- 1 domain
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Chat & email support
GROWTH
Popular- 500 active contacts
- Unlimited emails
- Segments
- Campaigns
- Automations
- 5,000 visitors/mo
- Unlimited domains
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Premium support
Enterprise
- Custom visitor & usage limit
- Extended security
- Tailored solutions
- Dedicated account manager
- Performance reviews & consultation
- Migration services
Bitly vs Poptin FAQ
- Which one is cheaper?
- Bitly starts lower at $10/mo, compared to $19/mo for Poptin.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Bitly uses flat-rate pricing, while Poptin goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty. Poptin: They're squarely in the budget-to-mid tier of the popup/lead capture space, undercutting tools like Privy or OptiMonk on entry price while offering a free plan that's more functional than most. They're fishing for SMBs and freelancers who want Intercom-lite popup functionality without enterprise pricing.
Keep tabs on both.
We'll monitor pricing changes for Bitly and Poptin and let you know when something moves.