Bitly vs ReferralCandy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bitly pricing | ReferralCandy pricing | |
|---|---|---|
| Starts at | $10/mo | $39/mo |
| Number of plans | 5 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
- SSO logins
Basic
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Grow
Popular- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Scale
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Enterprise
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Bitly vs ReferralCandy FAQ
- Which one is cheaper?
- Bitly starts lower at $10/mo, compared to $39/mo for ReferralCandy.
- Can I use either one for free?
- Bitly has a free plan. ReferralCandy doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly sits mid-to-premium in the link management space — pricier than scrappy alternatives like TinyURL or Rebrandly's entry tier, but it's trading on brand recognition and being the default choice IT and marketing teams already trust. The $300 Premium jump (from $35 Growth) is steep, clearly designed to push serious volume users straight to talking to sales instead of self-serving Enterprise. ReferralCandy: At $39-$799/mo this sits mid-market — pricier than bare-bones referral widgets but nowhere near enterprise loyalty suites, and the hybrid model lets them undercut on entry price while still capturing upside from high-volume merchants. They're chasing growth-stage Shopify/BigCommerce brands who've outgrown DIY referral hacks but aren't ready for a full loyalty platform.
Still deciding? See the best Bitly alternatives or the best ReferralCandy alternatives, ranked with verified pricing.
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