Bitly vs Tolt Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
Basic
- Unlimited affiliates and referrals
- Manual payouts
- Resources page
- 2 programs
- 3 partner groups
- 3 team members
- 3 commission flows
- Email notifications
Growth
Popular- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- PayPal, Wise, local bank, crypto and wire payouts
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- 5 programs
- 5 partner groups
- 5 team members
- 5 commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- No powered by link
Pro
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Custom payout methods
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- Dedicated Slack channel
- No powered by link
Enterprise
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Custom payout methods
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Dedicated Slack channel
- Priority support
- No powered by link
Bitly vs Tolt FAQ
- Which one is cheaper?
- Bitly starts lower at $10/mo, compared to $69/mo for Tolt.
- Can I use either one for free?
- Bitly has a free plan. Tolt doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty. Tolt: Sits mid-to-premium compared to bare-bones affiliate tools, but the $69 floor with no free plan signals they're not chasing hobbyists — they want businesses that already have real revenue moving through partnerships. Enterprise custom pricing at $50k+/month in earnings shows they're happy to scale up and capture larger programs too.
Keep tabs on both.
We'll monitor pricing changes for Bitly and Tolt and let you know when something moves.