Boulevard vs Mindbody Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Boulevard Mindbody
Starts at $176/mo $79/mo
Number of plans 4 3
Free plan
Free trial
Pricing model hybrid custom

Essentials

$176/mo
  • Up to 5 professionals
  • 100 free texts
  • 500 free email blasts
  • 25 GB storage

Premier

$293/mo
  • Unlimited professionals
  • 250 free texts
  • 1,000 free email blasts
  • 50 GB storage

Prestige

Popular
$410/mo
  • Forms add-on
  • 2,500 free texts
  • 10,000 free email blasts
  • 100 GB storage

Enterprise

Custom

Starter

$79/mo
  • Business management tools
  • Integrated payments
  • Branded website booking widgets
  • Listing on the Mindbody app
  • Basic reporting
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets

Accelerate

Custom
  • Powerful analytics & reporting
  • Room and resource management for scheduling spaces and rentals
  • Client Pick-a-Spot
  • Promo codes to offer limited-time discounts
  • Access to premium add-ons for customized growth
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets
  • Resource management and Pick-a-Spot
  • Advanced reporting and analytics

Ultimate

Popular
Custom
  • Automated email and text campaigns and templates
  • Dynamic tools to grow your marketing lists
  • 24/7 AI front desk support to turn missed calls into bookings
  • Built-in sales pipeline to manage and convert leads
  • Next-level analytics for client, growth, and retention insights
  • Increased message limits and lower rates on marketing emails and texts
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets
  • Resource management and Pick-a-Spot
  • Advanced reporting and analytics
  • Email and SMS marketing
  • Lead management dashboard
  • AI Concierge

Boulevard vs Mindbody FAQ

Which one is cheaper?
Mindbody is the cheaper option, starting at $79/mo vs $176/mo for Boulevard.
Can I use either one for free?
Neither has a free plan.
How do they charge?
Different approach here. Boulevard uses hybrid pricing, while Mindbody goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Boulevard: This sits on the pricier end of the salon/spa software category — $176 to $410+ per location before add-on fees is a real commitment, especially for multi-location businesses paying that per site. They're clearly not chasing the budget solo-practitioner market; they're going after established, multi-location beauty and wellness brands that'll treat this as a serious ops investment. Mindbody: Mindbody sits mid-to-premium in the fitness/wellness booking space — pricier than lean scheduling tools like Acuity but positioned as the category incumbent with the most brand recognition among gyms and studios. They're not competing on price; they're betting studios will pay more for the ecosystem (payment processing, marketplace exposure, franchise tools) rather than assembling point solutions.

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