Boulevard vs Mindbody Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Boulevard Mindbody
Starts at $143/mo $79/mo
Number of plans 4 3
Free plan — —
Free trial — —
Pricing model hybrid custom

Price is one row. To weigh the features too, use our feature comparison template →

Essentials

$143/mo
  • Up to 5 providers (bookable calendars)
  • 250 free texts
  • 1,000 free email blasts
  • 50 GB storage

Premier

$293/mo
  • Unlimited professionals
  • 250 free texts
  • 1,000 free email blasts
  • 50 GB storage

Prestige

Popular
$410/mo
  • Forms add-on
  • 2,500 free texts
  • 10,000 free email blasts
  • 100 GB storage

Enterprise

Custom

Starter

$79/mo
  • Business management tools
  • Integrated payments
  • Branded website booking widgets
  • A website for your business
  • Listing on the Mindbody app
  • Basic reporting
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets
  • Customized Websites

Accelerate

Custom
  • Powerful analytics & reporting
  • Room and resource management for scheduling spaces and rentals
  • Client Pick-a-Spot
  • Promo codes to offer limited-time discounts
  • Access to premium add-ons for customized growth
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets
  • Customized Websites
  • Resource management and Pick-a-Spot
  • Advanced reporting and analytics

Ultimate

Popular
Custom
  • Automated email and text campaigns and templates
  • Dynamic tools to grow your marketing lists
  • 24/7 AI front desk support to turn missed calls into bookings
  • Built-in sales pipeline to manage and convert leads
  • Next-level analytics for client, growth, and retention insights
  • Increased message limits and lower rates on marketing emails and texts
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets
  • Customized Websites
  • Resource management and Pick-a-Spot
  • Advanced reporting and analytics
  • Email and SMS marketing
  • Lead management dashboard
  • AI Concierge

Boulevard vs Mindbody FAQ

Which one is cheaper?
Mindbody is the cheaper option, starting at $79/mo vs $143/mo for Boulevard.
Can I use either one for free?
Neither has a free plan.
How do they charge?
Different approach here. Boulevard uses hybrid pricing, while Mindbody goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Boulevard: Boulevard sits at the premium end of the salon/spa software category — no free plan, no free trial, and pricing that starts nearly double what basic booking tools like Vagaro or Fresha charge. They're clearly chasing higher-end, appointment-based businesses that treat software as a growth investment, not a commodity scheduling tool. Mindbody: The disclosed $79 starting price makes Mindbody look accessible next to enterprise gym-management suites, but the moment you go custom, you're competing with the likes of Zen Planner or Vagaro on a deal-by-deal basis. They're playing a middle-to-premium game — cheap enough to get small studios in the door, expensive enough once you scale that they'd rather negotiate than post a number.

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