Mindbody Pricing (2026)
It's priced per location, not per seat, which makes sense for a business that runs studios, gyms, and salons across multiple sites. The $79 entry point is really a teaser — the moment you need real functionality like the AI Concierge or a branded app, you're either upselling within Starter or getting pushed into a custom quote for Accelerate/Ultimate.
- Starter
- $79/mo
- Accelerate
- Contact Sales
- Ultimate Popular
- Contact Sales
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Mindbody has changed its pricing 2 times since we started watching. Last change Sep 27, 2026.
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Starter
- Business management tools
- Integrated payments
- Branded website booking widgets
- A website for your business
- Listing on the Mindbody app
- Basic reporting
- Comprehensive management tools
- Unlimited users
- Access to 3M+ monthly shoppers
- Point of sale & online payments
- Branded website widgets
- Customized Websites
Accelerate
- Powerful analytics & reporting
- Room and resource management for scheduling spaces and rentals
- Client Pick-a-Spot
- Promo codes to offer limited-time discounts
- Access to premium add-ons for customized growth
- Comprehensive management tools
- Unlimited users
- Access to 3M+ monthly shoppers
- Point of sale & online payments
- Branded website widgets
- Customized Websites
- Resource management and Pick-a-Spot
- Advanced reporting and analytics
Ultimate
Popular- Automated email and text campaigns and templates
- Dynamic tools to grow your marketing lists
- 24/7 AI front desk support to turn missed calls into bookings
- Built-in sales pipeline to manage and convert leads
- Next-level analytics for client, growth, and retention insights
- Increased message limits and lower rates on marketing emails and texts
- Comprehensive management tools
- Unlimited users
- Access to 3M+ monthly shoppers
- Point of sale & online payments
- Branded website widgets
- Customized Websites
- Resource management and Pick-a-Spot
- Advanced reporting and analytics
- Email and SMS marketing
- Lead management dashboard
- AI Concierge
Does Mindbody have a free plan?
No. Mindbody lists no free plan or trial on its pricing page. Paid plans start at $79/mo.
Want free? Cal.com, Calendly, and Doodle have free plans: see all Mindbody alternatives →
AI Pricing Analysis
Pricing Model
It's priced per location, not per seat, which makes sense for a business that runs studios, gyms, and salons across multiple sites. The $79 entry point is really a teaser — the moment you need real functionality like the AI Concierge or a branded app, you're either upselling within Starter or getting pushed into a custom quote for Accelerate/Ultimate.
Tier Strategy
Starter is built for a single-location owner just trying to get booking and payments running. Accelerate and Ultimate are clearly aimed at multi-location operators or franchises who need things like advanced reporting, marketing automation, and staff management — but Mindbody hides those prices specifically to force a sales conversation once you're past the solo-operator stage.
Competitive Positioning
The disclosed $79 starting price makes Mindbody look accessible next to enterprise gym-management suites, but the moment you go custom, you're competing with the likes of Zen Planner or Vagaro on a deal-by-deal basis. They're playing a middle-to-premium game — cheap enough to get small studios in the door, expensive enough once you scale that they'd rather negotiate than post a number.
Growth Lever
Add-ons like AI Concierge and the branded app are the clearest upgrade bait — features that feel almost necessary for a modern studio but cost extra unless you're on a higher tier. Expansion is mostly driven by location count and desire for automation/branding, so growth comes from studios opening more locations or wanting a slicker client-facing experience, not from adding more staff seats.
Want the strategist's read on the live page? Read the AI teardown of Mindbody's pricing page →
Mindbody Pricing FAQ
- How much does Mindbody cost?
- Paid plans start at $79/mo. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. You'll need to commit to a paid plan to get started.
- Can I try it before paying?
- Not at the moment. There's no free trial or free plan listed on their pricing page.
- How does the pricing work?
- It's priced per location, not per seat, which makes sense for a business that runs studios, gyms, and salons across multiple sites. The $79 entry point is really a teaser — the moment you need real functionality like the AI Concierge or a branded app, you're either upselling within Starter or getting pushed into a custom quote for Accelerate/Ultimate.
- Which plan makes sense for me?
- Starter is built for a single-location owner just trying to get booking and payments running. Accelerate and Ultimate are clearly aimed at multi-location operators or franchises who need things like advanced reporting, marketing automation, and staff management — but Mindbody hides those prices specifically to force a sales conversation once you're past the solo-operator stage.
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