Mindbody Pricing (2026)

It's priced per location, not per seat, which makes sense for a business that runs studios, gyms, and salons across multiple sites. The $79 entry point is really a teaser — the moment you need real functionality like the AI Concierge or a branded app, you're either upselling within Starter or getting pushed into a custom quote for Accelerate/Ultimate.

Starter
$79/mo
Accelerate
Contact Sales
Ultimate Popular
Contact Sales
Verified Sep 27, 2026 Official pricing page

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Mindbody has changed its pricing 2 times since we started watching. Last change Sep 27, 2026.

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Screenshot of Mindbody's pricing page showing its plans and prices
Their pricing page, captured Sep 27, 2026

Starter

$79/mo
  • Business management tools
  • Integrated payments
  • Branded website booking widgets
  • A website for your business
  • Listing on the Mindbody app
  • Basic reporting
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets
  • Customized Websites

Accelerate

Contact Sales
  • Powerful analytics & reporting
  • Room and resource management for scheduling spaces and rentals
  • Client Pick-a-Spot
  • Promo codes to offer limited-time discounts
  • Access to premium add-ons for customized growth
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets
  • Customized Websites
  • Resource management and Pick-a-Spot
  • Advanced reporting and analytics

Ultimate

Popular
Contact Sales
  • Automated email and text campaigns and templates
  • Dynamic tools to grow your marketing lists
  • 24/7 AI front desk support to turn missed calls into bookings
  • Built-in sales pipeline to manage and convert leads
  • Next-level analytics for client, growth, and retention insights
  • Increased message limits and lower rates on marketing emails and texts
  • Comprehensive management tools
  • Unlimited users
  • Access to 3M+ monthly shoppers
  • Point of sale & online payments
  • Branded website widgets
  • Customized Websites
  • Resource management and Pick-a-Spot
  • Advanced reporting and analytics
  • Email and SMS marketing
  • Lead management dashboard
  • AI Concierge

Does Mindbody have a free plan?

No. Mindbody lists no free plan or trial on its pricing page. Paid plans start at $79/mo.

Want free? Cal.com, Calendly, and Doodle have free plans: see all Mindbody alternatives →

AI Pricing Analysis

Pricing Model

It's priced per location, not per seat, which makes sense for a business that runs studios, gyms, and salons across multiple sites. The $79 entry point is really a teaser — the moment you need real functionality like the AI Concierge or a branded app, you're either upselling within Starter or getting pushed into a custom quote for Accelerate/Ultimate.

Tier Strategy

Starter is built for a single-location owner just trying to get booking and payments running. Accelerate and Ultimate are clearly aimed at multi-location operators or franchises who need things like advanced reporting, marketing automation, and staff management — but Mindbody hides those prices specifically to force a sales conversation once you're past the solo-operator stage.

Competitive Positioning

The disclosed $79 starting price makes Mindbody look accessible next to enterprise gym-management suites, but the moment you go custom, you're competing with the likes of Zen Planner or Vagaro on a deal-by-deal basis. They're playing a middle-to-premium game — cheap enough to get small studios in the door, expensive enough once you scale that they'd rather negotiate than post a number.

Growth Lever

Add-ons like AI Concierge and the branded app are the clearest upgrade bait — features that feel almost necessary for a modern studio but cost extra unless you're on a higher tier. Expansion is mostly driven by location count and desire for automation/branding, so growth comes from studios opening more locations or wanting a slicker client-facing experience, not from adding more staff seats.

Want the strategist's read on the live page? Read the AI teardown of Mindbody's pricing page →

Mindbody Pricing FAQ

How much does Mindbody cost?
Paid plans start at $79/mo. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
It's priced per location, not per seat, which makes sense for a business that runs studios, gyms, and salons across multiple sites. The $79 entry point is really a teaser — the moment you need real functionality like the AI Concierge or a branded app, you're either upselling within Starter or getting pushed into a custom quote for Accelerate/Ultimate.
Which plan makes sense for me?
Starter is built for a single-location owner just trying to get booking and payments running. Accelerate and Ultimate are clearly aimed at multi-location operators or franchises who need things like advanced reporting, marketing automation, and staff management — but Mindbody hides those prices specifically to force a sales conversation once you're past the solo-operator stage.

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