Capsule vs Insightly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 250 Contacts
- 5 custom fields
- 1 Sales Pipeline
- Custom Sales Milestones
- Custom Task Categories
- Advanced Mail Connection
Starter
- 30,000 Contacts
- Email Templates
- Shared Mailbox
- Basic Reporting
- Premium Integrations
- Goals
- AI Pipeline Generator
- Custom Activity Types
Growth
Popular- 60,000 Contacts
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Multiple Sales Pipelines
- Multiple Project Boards
- Project Management
- Team & Access Controls
- AI Business Enrichment
- AI Summaries
- AI Contact Enrichment
- AI Meeting Prep
Advanced
- 120,000 Contacts
- 50 project boards
- 50 sales pipelines
Ultimate
Plus
- Lead and contact management
- Project management
- Advanced reports
- Pre-built business dashboards
Professional
Popular- Lead assignment and routing
- Workflow automation
- AI Copilot
Enterprise
- Sandboxes
- Products, pricebooks, and quotes
- Comprehensive audit logging
Capsule vs Insightly FAQ
- Which one is cheaper?
- Capsule starts lower at $18/mo, compared to $29/mo for Insightly.
- Can I use either one for free?
- Capsule has a free plan. Insightly doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Capsule: At $18–$54/seat/mo, Capsule sits in the budget-to-mid-market range — cheaper than Salesforce or HubSpot's paid tiers, but competing directly with tools like Pipedrive and Zoho CRM for cost-conscious SMBs who want something cleaner than a spreadsheet without enterprise complexity. They're not trying to win on features; they're winning on simplicity and price. Insightly: Insightly sits in the mid-market budget tier — cheaper than Salesforce and HubSpot's paid CRM tiers, but not trying to be the free-forever play that Zoho or HubSpot use as acquisition tools. They're going after SMBs and mid-market teams that want a real CRM without enterprise pricing baggage.
Keep tabs on both.
We'll monitor pricing changes for Capsule and Insightly and let you know when something moves.