Capsule vs Keap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Capsule pricing | Keap pricing | |
|---|---|---|
| Starts at | $18/mo | $299/mo |
| Number of plans | 5 | 1 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 250 Contacts
- 5 custom fields
- 1 Sales Pipeline
- Custom Sales Milestones
Starter
- 30,000 Contacts
- Email Templates
- Shared Mailbox
- Basic Reporting
- Premium Integrations
- Goals
- AI Pipeline Generator
Growth
Popular- 60,000 Contacts
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Multiple Sales Pipelines
- Multiple Project Boards
- Email Sync
- Team & Access Controls
- AI Business Enrichment
- AI Summaries
- AI Contact Enrichment
- AI Meeting Prep (beta)
Advanced
- 120,000 Contacts
- 50 project boards
- 50 sales pipelines
Ultimate
Keap
- Customer relationship management (CRM)
- Contact management
- Contact segmentation (tags)
- Contact lists, filters, and saved searches
- Tasks
- Notes
- Company records
- Custom fields
- Lists
- Automation history
- Lead scoring
- Customizable dashboard
- Landing pages
- Multi-page sales funnels
- Forms
- Email marketing
- Email broadcasts
- 1:1 email messages
- Newsletters
- AI Content Assistant
- AI Automation Assistant
- Text marketing
- 1:1 text messages
- Text message broadcasts
- Automated text messaging
- Reply handling
- Dedicated business phone line
- Mobile app
- Lead source tracking
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Checkout forms
- Order bumps
- Promo codes
- Native payment processor (U.S.)
- One-time payments
- Recurring payments
- Third-party payment processors (U.S. and international)
- Internal forms
- Google reviews
- Third-party integrations
- Employee reminders
- My Day
- Task management
- Billing automation
- Credit card expiration reminders
- Pipeline automation
- API & webhooks
- Native Zapier integration
- Reports
- Reporting hub
- Email deliverability health dashboard
- Default user roles
- Custom user roles, groups & permissions
- Merge duplicate contacts
- Gmail and Outlook sync
- Dedicated Customer Success Manager
- U.S.-based phone support
- 24/7 chat support
- Keap Academy
- Keap Community
Capsule vs Keap FAQ
- Which one is cheaper?
- Capsule starts lower at $18/mo, compared to $299/mo for Keap.
- Can I use either one for free?
- Capsule has a free plan. Keap doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Capsule uses per-seat pricing, while Keap goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Capsule: Capsule sits in the budget-to-mid-tier lane of the CRM market — cheaper than HubSpot or Salesforce by a wide margin, but priced a notch above bare-bones tools like Streak. It's clearly courting small businesses who want CRM basics without enterprise bloat or enterprise price tags.
Still deciding? See the best Capsule alternatives or the best Keap alternatives, ranked with verified pricing.
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