Capsule vs Keap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 250 Contacts
- 5 custom fields
- 1 Sales Pipeline
- Custom Sales Milestones
- Custom Task Categories
- Advanced Mail Connection
Starter
- 30,000 Contacts
- Email Templates
- Shared Mailbox
- Basic Reporting
- Premium Integrations
- Goals
- AI Pipeline Generator
- Custom Activity Types
Growth
Popular- 60,000 Contacts
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Multiple Sales Pipelines
- Multiple Project Boards
- Project Management
- Team & Access Controls
- AI Business Enrichment
- AI Summaries
- AI Contact Enrichment
- AI Meeting Prep
Advanced
- 120,000 Contacts
- 50 project boards
- 50 sales pipelines
Ultimate
Keap
- Customer relationship management (CRM)
- Contact management
- Contact segmentation (tags)
- Contact lists, filters, and saved searches
- Tasks
- Notes
- Company records
- Custom fields
- Lists
- Automation history
- Lead scoring
- Customizable dashboard
- Landing pages
- Multi-page sales funnels
- Forms
- Email marketing
- Email broadcasts
- 1:1 email messages
- Newsletters
- AI Content Assistant
- AI Automation Assistant
- Text marketing
- 1:1 text messages
- Text message broadcasts
- Automated text messaging
- Reply handling
- Dedicated business phone line
- Mobile app
- Lead source tracking
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Checkout forms
- Order bumps
- Promo codes
- Native payment processor (U.S.)
- One-time payments
- Recurring payments
- Third-party payment processors (U.S. and international)
- Internal forms
- Google reviews
- Third-party integrations
- Employee reminders
- My Day
- Task management
- Billing automation
- Credit card expiration reminders
- Pipeline automation
- API & webhooks
- Native Zapier integration
- Reports
- Reporting hub
- Email deliverability health dashboard
- Default user roles
- Custom user roles, groups & permissions
- Merge duplicate contacts
- Gmail and Outlook sync
- Dedicated Customer Success Manager
- U.S.-based phone support
- 24/7 chat support
- Keap Academy
- Keap Community
Capsule vs Keap FAQ
- Which one is cheaper?
- Capsule starts lower at $18/mo, compared to $299/mo for Keap.
- Can I use either one for free?
- Capsule has a free plan. Keap doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Capsule uses per-seat pricing, while Keap goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Capsule: At $18–$54/seat/mo, Capsule sits in the budget-to-mid-market range — cheaper than Salesforce or HubSpot's paid tiers, but competing directly with tools like Pipedrive and Zoho CRM for cost-conscious SMBs who want something cleaner than a spreadsheet without enterprise complexity. They're not trying to win on features; they're winning on simplicity and price. Keap: At $299/mo to start, Keap is firmly in the premium SMB bracket — more expensive than entry-level tools like Mailchimp or HubSpot Starter, but targeting small service businesses that need CRM plus automation plus basic text marketing in one place. They're not chasing startups; they're going after established small businesses willing to pay for an all-in-one that doesn't require a developer.
Keep tabs on both.
We'll monitor pricing changes for Capsule and Keap and let you know when something moves.