Customer.io vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | ActiveCampaign | |
|---|---|---|
| Starts at | $100/mo | $15/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
Popular- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Customer.io vs ActiveCampaign FAQ
- Which one is cheaper?
- ActiveCampaign is the cheaper option, starting at $15/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But ActiveCampaign offers a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: At $100/mo entry, Customer.io undercuts enterprise CDPs but prices well above lightweight email tools, positioning itself as the mid-market to upper-mid-market choice for teams that have outgrown basic ESPs. The 10x leap to Premium suggests they're not fighting for budget-conscious buyers at scale — they want teams willing to pay for sophistication. ActiveCampaign: ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite.
Still deciding? See the best Customer.io alternatives or the best ActiveCampaign alternatives, ranked with verified pricing.
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