Ecwid vs Kajabi Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Basic
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Branded Mobile App
- API
- Contacts
- Admin Users
- AI Credits
Growth
Popular- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- Contacts
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Admin Users
- Remove Kajabi Branding
- AI Credits
Pro
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- Contacts
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Admin Users
- Remove Kajabi Branding
- AI Credits
Ecwid vs Kajabi FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $179/mo for Kajabi.
- Can I use either one for free?
- Neither has a free plan. But Kajabi offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. Kajabi: At $179 entry, Kajabi sits well above course-platform alternatives like Teachable or Podia, positioning itself as the premium all-in-one for creators who want funnels, email, and courses bundled rather than stitched together. They're not fighting on price — they're betting that consolidation and being fee-light at scale wins over creators tired of duct-taping five tools.
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