Ecwid vs Kajabi Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Starter
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Creator Studio
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Remove Kajabi Branding
Basic
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Creator Studio
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Remove Kajabi Branding
Growth
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Creator Studio
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Remove Kajabi Branding
Pro
- Products
- Communities
- Access Groups
- Funnels
- Websites
- Landing Pages
- Marketing Emails
- Creator Studio
- Kajabi Customer App
- Cohorts Courses
- Video Transcriptions & Translations
- Branded Mobile App
- API
- Custom Code Editor
- Affiliate Programs
- Custom Domain
- Checkout Pages
- Payment Integrations
- 3rd Party Integrations
- Advanced Automations
- Webhooks
- AI Features
- Universal Inbox
- Comment-to-DM
- Remove Kajabi Branding
Ecwid vs Kajabi FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Kajabi offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Kajabi: Kajabi plays the premium all-in-one card against Teachable and Thinkific — they're not trying to win on price, they're selling the 'one platform to replace five tools' story. The 50% spring promo is a tell that they're feeling pressure from cheaper competitors and need to lower the entry barrier without permanently cutting rates.
Still deciding? See the best Ecwid alternatives or the best Kajabi alternatives, ranked with verified pricing.
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