Ecwid vs Loox Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Beginner
- Review request emails
- Discount for photo reviews
- Multilingual support
- Total orders
- Photo reviews
- Video reviews
- Discount code
- Bonus emails
- Free Reminder emails
- Customize email appearance
- Custom email banners
- Delivery based scheduling
- QR codes & Review links
- Smart visual sorting
- Review highlights
- AI Review Stories
- AI Review Summaries
- Reviews on product bundles
- The Loox Popup
- Carousel
- Happy customers widget
- Star rating widget
- Snippets widget
- Trust Badge
- The Loox Sidebar
- Reply publicly to reviews
- AI review replies
- SEO - rich snippets
- On-site
- Post-purchase
- Post-review
- Fraud Protection
- Meta Shops syndication
- Google Shopping integration
- PushOwl integration
- Aftership
- Weglot
- Klaviyo - send review triggers
- Klaviyo - send review requests
- Omnisend - send review triggers
- Omnisend - send review requests
- Loyalty apps
- Shopify Flow
- Import from other apps
- Import from spreadsheet
- AliExpress scanned reviews
- AliExpress photo selection
- AliExpress products to import
- Rating icon color
- Customize widget font
- Advanced email customization
- Text customization
- Customize widget colors
- Custom questions
- Product grouping
- Remove Loox branding
- Localized widgets
- Localized emails
- Auto-translated reviews
- API access
- Webhooks
- Anti-theft protection
- Allowed-list external domains
Convert
- Smart visual sorting
- Review highlights
- Video reviews
- Google Shopping
- Referrals
- Remove Loox branding
- AI review stories
- Auto-translated reviews
- AI review replies
- Total orders
- Photo reviews
- Discount code
- Bonus emails
- Free Reminder emails
- Customize email appearance
- Custom email banners
- Delivery based scheduling
- QR codes & Review links
- AI Review Stories
- AI Review Summaries
- Reviews on product bundles
- The Loox Popup
- Carousel
- Happy customers widget
- Star rating widget
- Snippets widget
- Trust Badge
- The Loox Sidebar
- Reply publicly to reviews
- SEO - rich snippets
- On-site
- Post-purchase
- Post-review
- Fraud Protection
- Meta Shops syndication
- Google Shopping integration
- PushOwl integration
- Aftership
- Weglot
- Klaviyo - send review triggers
- Klaviyo - send review requests
- Omnisend - send review triggers
- Omnisend - send review requests
- Loyalty apps
- Shopify Flow
- Import from other apps
- Import from spreadsheet
- AliExpress scanned reviews
- AliExpress photo selection
- AliExpress products to import
- Rating icon color
- Customize widget font
- Advanced email customization
- Text customization
- Customize widget colors
- Custom questions
- Product grouping
- Localized widgets
- Localized emails
- API access
- Webhooks
- Anti-theft protection
- Allowed-list external domains
Unlimited
- Unlimited review requests
- Unlimited Referrals
- Unlimited Upsells
- Priority support
- Total orders
- Photo reviews
- Video reviews
- Discount code
- Bonus emails
- Free Reminder emails
- Customize email appearance
- Custom email banners
- Delivery based scheduling
- QR codes & Review links
- Smart visual sorting
- Review highlights
- AI Review Stories
- AI Review Summaries
- Reviews on product bundles
- The Loox Popup
- Carousel
- Happy customers widget
- Star rating widget
- Snippets widget
- Trust Badge
- The Loox Sidebar
- Reply publicly to reviews
- AI review replies
- SEO - rich snippets
- On-site
- Post-purchase
- Post-review
- Fraud Protection
- Meta Shops syndication
- Google Shopping integration
- PushOwl integration
- Aftership
- Weglot
- Klaviyo - send review triggers
- Klaviyo - send review requests
- Omnisend - send review triggers
- Omnisend - send review requests
- Loyalty apps
- Shopify Flow
- Import from other apps
- Import from spreadsheet
- AliExpress scanned reviews
- AliExpress photo selection
- AliExpress products to import
- Rating icon color
- Customize widget font
- Advanced email customization
- Text customization
- Customize widget colors
- Custom questions
- Product grouping
- Remove Loox branding
- Localized widgets
- Localized emails
- Auto-translated reviews
- API access
- Webhooks
- Anti-theft protection
- Allowed-list external domains
Ecwid vs Loox FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $9/mo for Loox.
- Can I use either one for free?
- Neither has a free plan. But Loox offers a free trial.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Loox goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Loox: Loox sits in the mid-range of Shopify review apps — not the cheapest (Judge.me has a free tier), but well below enterprise review platforms. They're clearly targeting serious Shopify merchants who've outgrown free tools but aren't ready for a full-blown VoC platform.
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