Ecwid vs Loox Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Beginner
- Review request emails
- Discount for photo reviews
- Multilingual support
Convert
Popular- Video reviews
- Google Shopping
- Referrals
- Remove Loox branding
- Smart visual sorting
- Review highlights
- AI review stories
- Auto-translated reviews
- AI review replies
Unlimited
- Unlimited review requests
- Unlimited Referrals
- Priority support
Ecwid vs Loox FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $49/mo for Loox.
- Can I use either one for free?
- Loox has a free plan. Ecwid doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. Loox: Loox sits mid-to-premium in the Shopify reviews app category — pricier than bare-bones review widgets but cheaper than full-blown UGC/loyalty suites. They're chasing brands that already treat visual reviews (photos/videos) as a conversion tool, not merchants just wanting star ratings bolted on.
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