Ecwid vs OpenTable Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Basic
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Core
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Pro
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Ecwid vs OpenTable FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $149/mo for OpenTable.
- Can I use either one for free?
- Neither has a free plan. But OpenTable offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. OpenTable: OpenTable plays in the premium tier of restaurant reservation software, trading on its massive diner-facing network rather than competing on subscription price alone. They're not chasing budget-conscious indie restaurants with this structure — the per-cover fees and US-only Basic plan signal they're optimizing for established restaurants that value diner discovery volume over a cheap monthly rate.
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