Ecwid vs Recharge Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Starter
- Subscription-first product page widget
- Intuitive customer portal
- Upsell & cross-sell tools
- Smart Cancellation Prevention
- Failed Payment Recovery
- Win Back solutions
- Automated workflows
- Gifting capabilities
- Analytics & industry benchmarks
Plus
Popular- Hands-on implementation
- End-to-end migration support
- Customizable bundles & tiered discounts
- Concierge SMS*
- Loyalty – Rewards
- Loyalty – Referral Program
- Javascript SDK & Storefront API
Custom
- Custom implementations
- Dedicated priority technical support
- Review of solution architecture
- Enterprise business reviews
Ecwid vs Recharge FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $99/mo for Recharge.
- Can I use either one for free?
- Neither has a free plan. But Recharge offers a free trial.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Recharge goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Recharge: Recharge sits in the mid-to-premium range for subscription management — they're not the scrappy cheap option, but they're not hiding from the price tag either. They're going after established DTC brands with real subscription revenue, not bootstrappers, and the Shopify Plus discount on Custom is a deliberate play to lock in high-GMV merchants before they consider alternatives like Skio or Smartrr.
Still deciding? See the best Ecwid alternatives or the best Recharge alternatives, ranked with verified pricing.
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