Ecwid vs Sellfy Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Ecwid pricing Sellfy pricing
Starts at $5/mo $29/mo
Number of plans 4 3
Free plan — —
Free trial —
Pricing model flat-rate flat-rate

Price is one row. To weigh the features too, use our feature comparison template →

Starter

$5/mo
  • Up to 10 products
  • 70+ site templates to choose from
  • Default company.site domain
  • Add a store to any site
  • Email support

Venture

$35/mo
  • Up to 100 products + e-goods
  • Selling on Instagram & Facebook
  • Mobile store management app
  • Live chat support
  • Access to App Market
  • Automated tax calculations
  • Discount coupons
  • Custom checkout
  • Buy a custom domain
  • Built-in reports & analytics

Business

Popular
$65/mo
  • Up to 2,500 products
  • Selling on marketplaces
  • Selling subscriptions
  • Add staff (2 accounts)
  • Phone support
  • Abandoned carts recovery
  • Wholesale pricing groups
  • Multi-lingual store
  • Promotions, aka planned sales events (3)
  • Custom URL slugs
  • Product reviews
  • Advanced reports & analytics

Unlimited

$149/mo
  • Unlimited products
  • Sell in-person (POS integration)
  • Unlimited Staff accounts
  • Priority Support
  • Promotions (500)

Starter

Popular
$29/mo
  • Up to $10k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Core marketing features
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support

Business

$79/mo
  • Up to $50k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support

Premium

$159/mo
  • Up to $200k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Product and design migration
  • Priority support
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support

Ecwid vs Sellfy FAQ

Which one is cheaper?
Ecwid starts lower at $5/mo, compared to $29/mo for Sellfy.
Can I use either one for free?
Neither has a free plan. But Sellfy offers a free trial.
How do they charge?
Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. Sellfy: Sellfy sits in the budget-to-mid range of the e-commerce platform space — cheaper than Shopify's comparable tiers and clearly courting solo creators and small digital product sellers who find Shopify's app-tax model overkill. They're not trying to win enterprise; they're winning the person selling ebooks, courses, or merch who wants simplicity without nickel-and-diming on fees.

Still deciding? See the best Ecwid alternatives or the best Sellfy alternatives, ranked with verified pricing.

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