Ecwid vs Sellfy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Starter
Popular- Up to $10k in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Core marketing features
- Transaction fees
- Digital products
- Physical product
- Subscriptions
- Print-on-demand products
- Maximum product file size
- Custom fields
- Product migration
- Store editor
- Store themes
- Apply custom code
- Connect your own domain
- Remove "Sellfy" branding
- Store design migration
- Coupon codes
- Customer reviews
- Free Email marketing credits
- Product upselling
- Cart abandonment
- Affiliate program
- PayPal/Stripe gateway support
- Free SSL certificate
- Optimized for mobile devices
- Advanced VAT & tax settings
- Integrations
- 24/7 email support
- Priority support
Business
- Up to $50k in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Custom fields
- Core marketing features
- Product upselling
- Cart abandonment
- Affiliate marketing
- Transaction fees
- Digital products
- Physical product
- Subscriptions
- Print-on-demand products
- Maximum product file size
- Product migration
- Store editor
- Store themes
- Apply custom code
- Connect your own domain
- Remove "Sellfy" branding
- Store design migration
- Coupon codes
- Customer reviews
- Free Email marketing credits
- Cart abandonment
- Affiliate program
- PayPal/Stripe gateway support
- Free SSL certificate
- Optimized for mobile devices
- Advanced VAT & tax settings
- Integrations
- 24/7 email support
- Priority support
Premium
- Up to $200k in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Custom fields
- Core marketing features
- Product upselling
- Cart abandonment
- Affiliate marketing
- Product and design migration
- Priority support
- Transaction fees
- Digital products
- Physical product
- Subscriptions
- Print-on-demand products
- Maximum product file size
- Product migration
- Store editor
- Store themes
- Apply custom code
- Connect your own domain
- Remove "Sellfy" branding
- Store design migration
- Coupon codes
- Customer reviews
- Free Email marketing credits
- Affiliate program
- PayPal/Stripe gateway support
- Free SSL certificate
- Optimized for mobile devices
- Advanced VAT & tax settings
- Integrations
- 24/7 email support
Ecwid vs Sellfy FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $39/mo for Sellfy.
- Can I use either one for free?
- Neither has a free plan. But Sellfy offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Sellfy: Sellfy sits in the mid-market of digital commerce platforms — cheaper than Shopify with apps stacked on, but pricier than bare-bones options like Gumroad's free tier. They're clearly targeting creators and small digital businesses who want an all-in-one storefront without stitching together tools, and the annual discount to $29/mo makes Starter competitive for that audience.
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