Ecwid vs Sellfy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Starter
Popular- Up to $10k in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Core marketing features
Business
- Up to $50k in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Custom fields
- Core marketing features
- Product upselling
- Cart abandonment
- Affiliate marketing
- Remove "Sellfy" branding
- Store design migration
Premium
- Up to $200k in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Custom fields
- Core marketing features
- Product upselling
- Cart abandonment
- Affiliate marketing
- Product and design migration
- Priority support
Ecwid vs Sellfy FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $39/mo for Sellfy.
- Can I use either one for free?
- Neither has a free plan. But Sellfy offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. Sellfy: Sellfy sits mid-market — pricier than bare-bones tools like Payhip or Gumroad's free-to-start model, but cheaper than full-blown ecommerce platforms like Shopify once you factor in app costs. They're courting creators and small merchants who want an all-in-one shop without assembling a stack of plugins.
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