Ecwid vs Thinkific Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Basic
- Unlimited courses
- Video lessons, quizzes, and student discussions
- 1 community
- Keep students engaged with a private feed, DMs, and weekly digests
- Sell digital products
- Up to 5 e-books, workbooks or templates
- eCommerce essentials
- Checkout, order bumps, gifting, and coupon codes built in
- Abandoned-cart emails
- Recover sales automatically when students bail at checkout
- Sales and student dashboards
- See revenue, enrolments, and completion in one view
- Custom domain
- Host your school or academy on your own domain
Start
Popular- Live cohorts and coaching
- Unlimited Zoom sessions, bookable calendars, and attendance tracking
- Completion certificates
- Prove students finished with branded PDFs they can share on LinkedIn
- Assignments and quizzes
- Grade student work and unlock lessons as they progress
- Bundles, upsells, and payment plans
- Raise average order value and conversions
- Memberships and subscriptions
- Charge monthly for ongoing access to a course library
- HTML and CSS editor
- Customize your website to match your brand and extend functionality
Grow
- Removes Thinkific branding
- Across your website and products
- 3 communities
- Separate your audiences based on topic, level, or free vs paid
- Group orders and B2B sales
- Sell bulk seats to companies buying licenses for their team
- Invoicing
- Send, track, and collect payment from B2B buyers
- Phone and priority chat support
- Reach a human in minutes, not days
- API access and webhooks
- Connect Thinkific to your tools, or build something custom
- Student engagement reports
- See where learners get stuck and which lessons drive completion
Plus
- Dedicated end-to-end support
- Access award-winning support for your migration, setup, go-live, and beyond
- AI teaching assistant
- Give learners instant answers and free up your time without adding headcount
- Single sign-on (SSO)
- Use existing credentials for a seamless and secure log-in experience
- Learning paths and SCORM
- Build high-quality, guided learning programs with content you already have
- CRM Integrations
- With tools like HubSpot and Salesforce for a seamless experience
- Generous user capacity
- Scale confidently with 10,000+ user seats included
- Custom roles and additional administrators
- Grant precise access and permissions by role, and streamline control at scale
- Custom analytics dashboards
- Build exportable views of revenue, engagement, and learner performance
- Branded mobile app
- Your own iOS and Android app; included on select Plus contracts
Ecwid vs Thinkific FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $54/mo for Thinkific.
- Can I use either one for free?
- Neither has a free plan. But Thinkific offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Thinkific: Sitting above budget tools like Teachable's entry tiers but below full LMS platforms like Docebo or TalentLMS, Thinkific is pitching itself as the serious creator-to-business upgrade path. They're going after established course creators and mid-market L&D teams who've outgrown the cheap stuff but don't need enterprise complexity.
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