Ecwid vs Thinkific Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Basic
- Unlimited courses
- 1 community
- Sell digital products
- eCommerce essentials
- Abandoned-cart emails
- Sales and student dashboards
- Custom domain
Start
Popular- Live cohorts and coaching
- Completion certificates
- Assignments and quizzes
- Bundles, upsells, and payment plans
- Memberships and subscriptions
- HTML and CSS editor
Grow
- Removes Thinkific branding
- 3 communities
- Group orders and B2B sales
- Invoicing
- Phone and priority chat support
- API access and webhooks
- Student engagement reports
Thinkific Plus
- Dedicated end-to-end support
- AI teaching assistant
- Single sign-on (SSO)
- Learning paths and SCORM
- CRM Integrations
- Generous user capacity
- Custom roles and additional administrators
- Custom analytics dashboards
- Branded mobile app
Ecwid vs Thinkific FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $54/mo for Thinkific.
- Can I use either one for free?
- Neither has a free plan. But Thinkific offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. Thinkific: Thinkific sits mid-to-premium in the course-platform space — pricier than Teachable's entry point but cheaper than enterprise LMS players. They're courting serious course creators and small education businesses who've outgrown DIY tools but aren't ready for a full corporate LMS spend.
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