Ecwid vs Toast Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Ecwid pricing | Toast pricing | |
|---|---|---|
| Starts at | $5/mo | $69/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | flat-rate | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Starter Kit
- Cloud-based point of sale
- Hardware configuration incl. 1 terminal
- Additional add-ons available
Point of Sale
- Cloud-based point of sale
- Custom hardware configuration
- Additional add-ons available
Build Your Own
- Perpetual inventory management
- Easy integrated payroll and tips manager
- Automated inventory
- Employee benefits
- Employee scheduling
- Guest marketing, loyalty and gift cards
- Pair with hardware setup of your choosing
Ecwid vs Toast FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $69/mo for Toast.
- Can I use either one for free?
- Toast has a free plan. Ecwid doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Toast goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price.
Still deciding? See the best Ecwid alternatives or the best Toast alternatives, ranked with verified pricing.
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