Ecwid vs Toast Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Starter Kit
- Cloud-based point of sale
- Hardware configuration incl. 1 terminal
- Additional add-ons available
Point of Sale
- Cloud-based point of sale
- Custom hardware configuration
- Additional add-ons available
Build Your Own
- Perpetual inventory management
- Easy integrated payroll and tips manager
- Automated inventory
- Employee benefits
- Employee scheduling
- Guest marketing, loyalty and gift cards
- Pair with hardware setup of your choosing
Save money by bundling POS and Toast Payroll
- Payroll essentials
- Basic scheduling
- Other team management tools you may want for your business, including Restaurant Insurance powered by NEXT^†, Vestwell 401(k)^ and Toast Pay Card and PayOut§
Point of Sale
- Cloud-based point of sale
- Custom hardware configuration
- Additional add-ons availible
Build Your Own
- Perpetual inventory management
- Supplier management
- Online ordering and delivery
- Guest marketing, loyalty, and gift cards
- Employee scheduling
- Easy integrated payroll
- Employee benefits
- Pair with hardware setup of your choosing
Ecwid vs Toast FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $69/mo for Toast.
- Can I use either one for free?
- Toast has a free plan. Ecwid doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Toast goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Toast: Toast sits in the mid-market for restaurant tech — not as cheap as Square for Restaurants, not as enterprise-heavy as Oracle MICROS. The $0 entry tier is a direct shot at Square's free POS, while the Retail tab signals they're quietly expanding beyond their core restaurant identity to compete with Lightspeed and Shopify POS.
Still deciding? See the best Ecwid alternatives or the best Toast alternatives, ranked with verified pricing.
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