Ecwid vs Trustpilot Pricing (2026)

Which one is cheaper?

Ecwid starts lower at $5/mo, compared to $99/mo for Trustpilot.

Can I use either one for free?

Trustpilot has a free plan. Ecwid doesn't — you'll need to pay from day one.

How do they charge?

Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Trustpilot: Trustpilot sits in the mid-to-premium range for review management platforms — more expensive than scrappy alternatives like Birdeye's entry tiers, but positioned as the credibility play given their brand recognition with consumers. They're going after e-commerce and SaaS companies that need a trusted third-party review signal, not just internal NPS tools.

Still deciding? See the best Ecwid alternatives or the best Trustpilot alternatives, ranked with verified pricing.